Category apps
Mobile App Metrics: How To Select The Right Ones For Your App
Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]
Why iOS 7 – The Latest iPhone Software – Is Both Safe And Risky At The Same Time
A business school professor of mine once did an entire class on companies that plan their product lines’ obsolescence. These firms proactively anticipate when their products will no longer remain competitive and therefore include a road map for phasing them out. Having an obsolescence plan can help a firm navigate the really tough decisions involving […]
The Real Reason Google Acquired Waze
Markets are filled with competitors within a single industry segment that do a great job for their customers in very different ways. Target and Wal-Mart illustrate this well. Each retailing giant prides itself on its unique way of servicing its customers: Target for its collection of exclusive brands, Wal-Mart for claiming to have the lowest […]
Twitter: An Unlikely Savior From Foot-In-Mouth Disease
Today, Indiana Pacer center Roy Hibbert ought to be reflecting on a big win in the NBA playoffs against the defending champion Miami Heat. He’s earned a day to rest up, ice his knees, and watch reruns of AMC’s “The Killing.” But that’s not what Roy Hibbert’s doing today. Instead, he’s been slathered up in prepared statements to […]
Five Easy Ways To Make It Easier For Customers To Find Your App
The mobile apps business reminds me of a child prodigy. On the one hand, we see the potential to do amazing things. On the other hand, kids are kids, and even tremendous young talent can make their parents want to pull their hair out from time to time. So it is with mobile. Customers increasingly […]
Don’t Blame The Great Recession: Smartphone Users Increasingly Are Behind Restaurants’ Near-Death Experiences
One of my favorite shows is Food Network’s Restaurant Impossible. For those who haven’t seen it, the program follows celebrity chef Robert Irvine as he tries to rescue failing family restaurants. He does this in spite of two limitations: a spending limit of just $10,000 with which to redesign the restaurant and only 48 hours […]
The App Developer’s “Home” Opportunity Is Android’s “Home” Dilemma
Count me among those who felt that Facebook could have gone the way of MySpace. Looks like that was as solid as most of my NCAA “March Madness” predictions. One of the company’s few mobile missteps was the introduction of Facebook Home. It’s an app that came preloaded on the HTC First handset. It delivers a […]
Wal-Mart Takes on Amazon
In my very first blog post, I recommended things brick-and-mortar stores could do to take on the rise of e-commerce companies like Amazon. I suggested that they press their advantages, including immediacy and the ablity to provide store visitors with digital experiences that enhance their shopping. You can find that post here. Well, it looks […]
What If Print Magazines Never Existed? Three Ways to Improve the Digital Reading Experience
In preparation for my appearance at this week’s SWIPE 2.0 conference, I read The Association of Magazine Media report on magazine readers and smartphones. You can view the report here. The data in this report suggests that the industry is doing a lot of things right in what is undeniably its early days. It also […]
What I Wish Walt Mossberg Would Write
The headline gracing Walt Mossberg’s column in the Wednesday, March 13 edition of the Wall Street Journal sent me first to the back of the paper and the Personal Journal section. It reads, “How Apple Gets All the Good Apps,” and you can read it here. I enjoy Mossberg’s columns and believe he does his […]
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