In my very first blog post, I recommended things brick-and-mortar stores could do to take on the rise of e-commerce companies like Amazon. I suggested that they press their advantages, including immediacy and the ablity to provide store visitors with digital experiences that enhance their shopping. You can find that post here. Well, it looks like Wal-Mart has gotten the message. Read this story in the Wall Street Journal for details. While Best Buy and other stores grapple with the rise of new shopping behaviors, it’s great to see Wal-Mart go on the offensive.