Tag Archives: mobile metrics

Five Foundational Steps To Achieving Mobile Marketing Success

September 1, 2013 · by · in apps, digital advertising, in-app advertising, mobile, mobile advertising, mobile apps, mobile marketing, mobile web, social media, social media advertising · Leave a comment

Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]

Mobile App Metrics: How To Select The Right Ones For Your App

June 22, 2013 · by · in Android, Apple, apps, developers, digital advertising, Google, in-app advertising, iOS, iPhone, mobile, mobile advertising, mobile apps, mobile marketing, mobile web, Uncategorized, Windows Phone · Leave a comment

Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]