Category Google
It’s Time To Ask Yourself, “Why Not Advertise On Mobile With Facebook?”
You don’t need to be an advertising expert to spot what’s wrong with this chart, which comes courtesy of Mary Meeker of Kleiner Perkins and compares time spent by US consumers with various media and the dollars that advertisers spend in those channels. Look at the bars to the far right and far left and […]
Why Mobile OS Updates Are The Right Time To Amplify Your Marketing
Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]
The Critical Insights You Need Following A Big Week For The Mobile Economy
Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]
Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile
A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]
Putting Facebook’s Mobile Results In Perspective
Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]
Mobile App Metrics: How To Select The Right Ones For Your App
Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]
The Real Reason Google Acquired Waze
Markets are filled with competitors within a single industry segment that do a great job for their customers in very different ways. Target and Wal-Mart illustrate this well. Each retailing giant prides itself on its unique way of servicing its customers: Target for its collection of exclusive brands, Wal-Mart for claiming to have the lowest […]
Five Tips On How Traditional Media Can Survive In A Mobile Age
This past Friday, I learned that authorities had apprehended the second suspect in the Boston Marathon bombing via Boston.com’s Live Blog, which aggregated tweets and short updates from reporters, police, and citizens into a single, curated stream. Watching and waiting for the Live Blog to update every three to five minutes made me feel more […]
The App Developer’s “Home” Opportunity Is Android’s “Home” Dilemma
Count me among those who felt that Facebook could have gone the way of MySpace. Looks like that was as solid as most of my NCAA “March Madness” predictions. One of the company’s few mobile missteps was the introduction of Facebook Home. It’s an app that came preloaded on the HTC First handset. It delivers a […]
What I Wish Walt Mossberg Would Write
The headline gracing Walt Mossberg’s column in the Wednesday, March 13 edition of the Wall Street Journal sent me first to the back of the paper and the Personal Journal section. It reads, “How Apple Gets All the Good Apps,” and you can read it here. I enjoy Mossberg’s columns and believe he does his […]
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