Category mobile
Twitter: An Unlikely Savior From Foot-In-Mouth Disease
Today, Indiana Pacer center Roy Hibbert ought to be reflecting on a big win in the NBA playoffs against the defending champion Miami Heat. He’s earned a day to rest up, ice his knees, and watch reruns of AMC’s “The Killing.” But that’s not what Roy Hibbert’s doing today. Instead, he’s been slathered up in prepared statements to […]
Five Easy Ways To Make It Easier For Customers To Find Your App
The mobile apps business reminds me of a child prodigy. On the one hand, we see the potential to do amazing things. On the other hand, kids are kids, and even tremendous young talent can make their parents want to pull their hair out from time to time. So it is with mobile. Customers increasingly […]
The Best Thing Ever To Happen To The Advertising Industry (And Mobile’s Role In The Movement)
I’m going to write about a trend in advertising that excites me more than any movement I can recall in my career, one I could not have imagined 10 years ago, before the advent of digital, social, and mobile channels that have connected consumers with brands. I’m talking about companies that feature real people at […]
Whatever You Do, Don’t Opt Out: Why It’s Time For Consumers And Advertisers To Change Their Ways
Much of how we consumers feel about advertising today is based on its oldest formats. I fondly remember Budweiser and Miller 30 second TV spots that clearly were designed to entertain as a way of achieving brand recall. I also can recall flipping through my favorite sports magazines and emerging with fingers rank with nauseatingly […]
Five Tips On How Traditional Media Can Survive In A Mobile Age
This past Friday, I learned that authorities had apprehended the second suspect in the Boston Marathon bombing via Boston.com’s Live Blog, which aggregated tweets and short updates from reporters, police, and citizens into a single, curated stream. Watching and waiting for the Live Blog to update every three to five minutes made me feel more […]
The App Developer’s “Home” Opportunity Is Android’s “Home” Dilemma
Count me among those who felt that Facebook could have gone the way of MySpace. Looks like that was as solid as most of my NCAA “March Madness” predictions. One of the company’s few mobile missteps was the introduction of Facebook Home. It’s an app that came preloaded on the HTC First handset. It delivers a […]
Wal-Mart Takes on Amazon
In my very first blog post, I recommended things brick-and-mortar stores could do to take on the rise of e-commerce companies like Amazon. I suggested that they press their advantages, including immediacy and the ablity to provide store visitors with digital experiences that enhance their shopping. You can find that post here. Well, it looks […]
What If Print Magazines Never Existed? Three Ways to Improve the Digital Reading Experience
In preparation for my appearance at this week’s SWIPE 2.0 conference, I read The Association of Magazine Media report on magazine readers and smartphones. You can view the report here. The data in this report suggests that the industry is doing a lot of things right in what is undeniably its early days. It also […]
What I Wish Walt Mossberg Would Write
The headline gracing Walt Mossberg’s column in the Wednesday, March 13 edition of the Wall Street Journal sent me first to the back of the paper and the Personal Journal section. It reads, “How Apple Gets All the Good Apps,” and you can read it here. I enjoy Mossberg’s columns and believe he does his […]
What You Need To Know About the Return of (Fundamentally Flawed) “Do Not Track” Legislation
Some of you may have read this past week about Sen. Jay Rockefeller’s (D-W.Va.) Do Not Track Online Act, which he has reintroduced this year after it failed to emerge from committee in 2011. Anyone who operates a website or mobile app should read the bill, which you can do here. The bill would force […]
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