Tag Archives: mobile marketing
The Age of Mobile Video: 7 Tips for Building Better Mobile Experiences for Consumers
The content marketing experts at Skyword asked me to write a blog post about how to create better, more effective mobile videos. I’ve produced a whole lot of videos in my app marketing role at Microsoft, so I’m happy to share what I’ve learned. The post published today; I’ll provide the first few paragraphs here, […]
What’s Your (App) Story?
Originally posted on mefminute:
Consumers spend over half of their digital media time with mobile apps. Though customers appear to shop for and buy phones based more on price and brand, that doesn’t mean OEMs should exclude apps from their device marketing. In this blog post and companion podcast, Matt Collins, Global Director of Applications…
Apple Pay Won’t Change Everything, But Smartphone Payments Are The Start Of Something Bigger
As large as e-commerce has become, it still represents only a small portion – about 6 percent – of total US retail spending. That makes brick and mortar a much more attractive target for companies looking to revolutionize the way we shop. Of all its announcements last week, Apple Pay was the company’s most significant headline because […]
Why Native Advertising Will Become The Most Dominant Format In Mobile Marketing
I’m a fan of “Mike and Mike,” a morning radio program on ESPN. It stars veteran sports journalist Mike Greenberg and former NFL star Mike Golic. The two form a knowledgeable and laugh-out-loud-funny odd couple, pairing Greenberg’s fastidiousness with Golic’s rough-edged masculinity, the kind you’ll find in the men who turn up in Budweiser and Miller beer commercials. […]
A Mobile Guide To Candidate Marketing In The 2014 Election
In 2012, over $4 billion was raised to fund presidential and congressional races. Given the money and what’s at stake in these elections, I’m not the least bit surprised that substantial marketing innovation happens in politics. For example, while Republican Mitt Romney’s run for the presidency in 2012 was marked by Madison Avenue campaign ads, […]
How Gluten-Free Food Options Serve Up A Case For Mobile Ubiquity
While the mobile economy is just a few years old, its newness doesn’t mean that every aspect of the business is new. In fact, many of the dynamics we face in mobile have been confronted by other industries and businesses, albeit in different forms. I stumbled upon one recently in an unexpected place, and it […]
Understanding Your Brand’s ‘Mobile Moments’: Valuable Insight From Forrester Research
Though I don’t read about them much in the more popular tech press, mobile user interface or user experience (UI or UX for short) specialists have some of the toughest jobs. They typically have just a four inch screen with which to deliver a mobile app or website. Their end users often have must minutes, […]
Are We Building Mobile Ecosystems Or Economies?
Every industry produces its fair share of terminology. Tech companies are especially prodigious suppliers of new business vocabulary. Sometimes, our vernacular achieves escape velocity, going beyond the realm of its native space and spreading to other businesses and sectors. I can’t think of a more obvious example of this than the word “ecosystem.” What began […]
The Joy And Frustration Of Creation
My adventures in building my very first app, and the lessons I learned along the way.
A Warning Sign For Brands: You May Not Be Keeping Up With Your Mobile Customers
Last week, I met with two marketing agency CEOs whom I’ve gotten to know over the years. As we caught up on their businesses, I asked them the same question I ask a lot of non-mobile native company executives. What mobile projects are keeping you busy? The surprising answer, for them and me? “There really […]
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