Category mobile marketing
What Super Bowl Ads Can Teach Us About Mobile Video
In the marketing world, the Super Bowl marks the beginning of all-new advertising campaigns featuring some of the largest brands in the world. It used to be the case that almost all the ads that aired during the game appeared for the first time during the broadcast, but that has changed in recent years with […]
When Are Higher Marketing Costs A Good Thing?
The rapid migration to smartphones and tablets from laptops and desktops has happened at a breath taking pace. While that has created a massive business opportunity, the supply of mobile apps and mobile websites has grown even faster than our demand for that content. The result is that the cost to advertise in mobile has […]
There’s More To Your App’s Value Than You May Be Considering
Two stories on mobile app monetization caught my eye last week. Both offer valuable insights on making mobile revenues that every app developer and publisher should internalize, though they come with headlines that don’t quite deliver on their stories’ full meaning. The first story comes from a conference that took place in New York. Its […]
Why Mobile OS Updates Are The Right Time To Amplify Your Marketing
Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]
Expectations For 2014: The Appification Of Things
Not that we needed the reminder, but Adobe recently confirmed that app users are a lot more engaged than mobile web visitors. The app’s dominance over the mobile website, at least as it stands today, looks to me like the digital equivalent of early Homo Sapiens’ advantage over other branches of our evolutionary tree. While […]
The Critical Insights You Need Following A Big Week For The Mobile Economy
Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]
Email marketing redux: What to do when your email marketing contains a mistake?
What to do when your email marketing contains a mistake? Today, I came across this story about what to do when your email marketing contains a mistake. While not focused on mobile marketing, the lessons it contains are useful for any email marketer, regardless of which screen(s) she targets. Have a great weekend.
How You Can Maximize The Effectiveness of Email Marketing For Smartphones
I have a confession to make. For all the work I do in mobile application marketing, I’ve still made some basic, block-and-tackle mistakes in which I’ve overlooked mobile as a key channel for content consumption. Given that today marks Cyber Monday, I want to share one of these gaffes with you. It holds lessons for any marketer […]
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