Tag Archives: mobile marketing
How You Can Maximize The Effectiveness of Email Marketing For Smartphones
I have a confession to make. For all the work I do in mobile application marketing, I’ve still made some basic, block-and-tackle mistakes in which I’ve overlooked mobile as a key channel for content consumption. Given that today marks Cyber Monday, I want to share one of these gaffes with you. It holds lessons for any marketer […]
Why Is Facebook Killing It in Mobile, While The New York Times Struggles?
Last week, both Facebook and The New York Times reported quarterly earnings. While Facebook continues to show impressive growth in its mobile revenues – 49 percent of total revenues, which themselves increased by 66 percent – The New York Times digital and mobile advertising business limped through a down quarter. The paper actually recorded quarter-over-quarter […]
How To Manage Your Company’s Multi-App Strategy
This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]
Three Tips For Achieving High Quality Consumer Engagement For Your App
Video: How The Internships Lens App helped one internship seeker land an offer Last week, Nokia and Internships.com launched an extension of the JobLens app for Lumia phones called Internships Lens. Like its forefather, Internships Lens combines a user’s social network, maps data, job postings from first-rate brands in career services, neighborhood demographics and tools […]
Marissa Mayer’s Hidden Four-Step Approach To Rebuilding Yahoo Into A Mobile Powerhouse
About three years ago, I became an ex-Yahoo user. I happened to be traveling on business in China, and I awoke one morning to a phone filled with text messages and voice mails letting me know that my Yahoo mail account had been hacked. I already had grown weary of a cluttered Yahoo mail experience […]
Five Foundational Steps To Achieving Mobile Marketing Success
Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]
Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile
A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]
Office Depot Finds Its Mobile Mojo
Looking for examples of brick and mortar stores that are embracing the mobile revolution? I’ve found one that may inspire you. Several months ago, I wrote about the challenges and opportunities brick and mortar stores have in a world increasingly connected by mobile devices. Customers have taken to “showrooming” store merchandise, by which I mean […]
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