Tag Archives: mobile advertising
Valuable Insights On How Agencies Can Stay Relevant
http://adage.com/article/digitalnext/great-advertising-blip-corner/243830/ Thanks to the BoSacks blog, and picking up on the entry I wrote earlier in the week about how agencies remain relevant, here is a smart overview of the ways in which agencies still can deliver value to their clients. The way forward, according to the author, requires a full embrace of new technologies, […]
Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile
A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]
More Good News For The Mobile Economy
A few months ago, I noted the attempts various companies, Google and Yahoo in particular, were taking to accelerate the growth of the mobile economy and mobile advertising in particular. You can read about it here. This week brought news of the latest development in this effort: the release of new guidelines by the Interactive […]
One Mobile Mistake Every Business Leader Should Avoid
“Put Mary in charge of our TV advertising. She watches the most television.” “I want Jeff running our print advertising. He has the most magazine and newspaper subscriptions of anyone in the company.” “Lisa clearly needs to manage our events marketing. She always knows the hottest shows and venues in town.” “Find the youngest people […]
The Best Thing Ever To Happen To The Advertising Industry (And Mobile’s Role In The Movement)
I’m going to write about a trend in advertising that excites me more than any movement I can recall in my career, one I could not have imagined 10 years ago, before the advent of digital, social, and mobile channels that have connected consumers with brands. I’m talking about companies that feature real people at […]
What You Need To Know About the Return of (Fundamentally Flawed) “Do Not Track” Legislation
Some of you may have read this past week about Sen. Jay Rockefeller’s (D-W.Va.) Do Not Track Online Act, which he has reintroduced this year after it failed to emerge from committee in 2011. Anyone who operates a website or mobile app should read the bill, which you can do here. The bill would force […]
Quick hits: Yahoo and Facebook focus on mobile engagement, plus CES 2013 takeaways
Here are some quick hits on recent news from Facebook and Yahoo, as well as a post mortem on the 2013 Consumer Electronics Show. Google vs. Facebook, Yahoo: Diverging approaches to growing the mobile advertising business I recently wrote about Google’s latest earnings announcement – you can read it here – and mentioned both the […]
Google’s “glass half-full” view of the mobile economy
Google’s earnings announcement on Wednesday, Jan. 22, prompted a spike in its stock price despite delivering some news that at first glance looked bad. What’s going on here? Like many companies that have built their businesses on attracting a digital audience to serve largely digital content, Google is confronting and managing a massive shift in […]
The advertising economy in mobile, part 3: Five Commandments of Mobile Advertising and Promotion
In parts one and two of this three part series, I wrote about the mobile advertising economy’s smaller size, relative to TV and digital. I also shared views on why the mobile advertising economy lags its older siblings. In today’s post, I’ll offer some practical advice for those considering a leap into the mobile economy, […]
The advertising economy in mobile, part 2: why it’s still relatively small (but bound to change)
In part one of this series, I noted the economic disparity between TV and digital advertising revenues on the one hand, and mobile advertising and app revenues on the other. To understand why mobile ad revenues aren’t as substantial, consider these three obstacles facing the mobile advertising industry. Each will need to change in order […]
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