Category mobile marketing
The Retail Value Of Time
Back in 2012, the fourth blog post I ever wrote asked a question that was urgently relevant for retailers and mobile marketers at that time: is showrooming such a threat? (“Showrooming” describes the act of comparing online prices while in brick and mortar retail stores in an effort to get the best bargain.) Three years have passed since this published, […]
The Final Countdown: A Five Point, Last Minute Checklist To Ensure Holiday Sales Success
I’ve found a location where evidence of Black Friday is nowhere to be found. Coming to you from La Pointe, Wisconsin, I’m 25 miles from the nearest big box retailer. My wife and I went to the mainland town of Bayfield – population of under 500 – for breakfast this morning and noticed a remarkable void, […]
Your Company’s Most Powerful Selling Tool
Two years ago, my wife and I spent a long weekend in Boston. We used to live in the area’s North Shore, but we were intent on being tourists in our old home town. We visited Fenway Park, the MFA, and got a free tour of the Boston Beer Company, home to the Samuel Adams […]
Facebook vs. Google: A Growth Comparison
With Facebook announcing its Q3 2015 results last week, here’s the latest quarterly comparison that shows how the company’s gross revenues compare to Google’s after each existed for 13 quarters as a publicly traded company. Google is in blue, while Facebook is in orange. For the purposes of this comparison, Google benefited favorably because its 13th […]
To Grow Again, Yahoo Might First Need To Shrink
There’s a one-word answer for why Yahoo has struggled to grow in recent years: mobile. Yahoo’s business was built on a desktop-centric model that mobile is corroding faster than Halloween candy on pre-teen teeth. To find its way to mobile growth, it might have to shrink its PC-focused business. To appreciate the company’s mobile vulnerability, it’s instructive […]
Apple’s Mobile Marketing Dilemma
Within Apple’s headquarters in Cupertino, California, you’ll find a company with a loathing mistrust of modern advertising. Earlier this year, CEO Tim Cook said of companies such as Google, Facebook, and Twitter, “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company […]
A Presidential Paradox: How Both Parties Fail The Uber Generation
Through all the news-making, fundraising, organizing, and advertising emanating from the first few innings of the 2016 Presidential campaign, you’d think no opportunity to grab votes would be left behind. Yet I’ve spotted one massive gap. Millennials, typically described as the generation born between the early 1980s and the early 2000s, will have to make more […]
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