Category mobile marketing

This Headline Badly Distorted An Important Message To Marketers

“Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson.” So wrote The Syndey Morning Herald last week. Aside from the fact that source material for this “news” is in fact over four months old, the headline writer managed to distill a nuanced and critical message all marketers need to hear into a […]

Why Effective Mobile Marketing Requires An ROI Orientation

After last week’s post on mobile strategy 101, I was asked, “But what about mobile marketing? Facebook is dominant on mobile, but it’s so expensive.” I understand why many marketers have that question. If you’re a brand marketer and have a good feel for TV, traditional display, radio, and print prices, Facebook may seem high, […]

iOS Or Android? App Or Mobile Website? A Primer To Build Your First Mobile Strategy

Sports journalists love to hypothesize about the best athlete around which a new franchise could be built to win. Let’s indulge a version of this exercise in business: if you were starting a company and needed a winning mobile strategy, what would it look like? Would you prioritize building an app or a mobile website […]

Cured Ham And No Sleep: How I Survived Mobile World Congress

Originally posted on Matt Collins' Blog:
Sebastian Junger used the term “The Perfect Storm” in his eponymous book to describe the confluence of several really powerful meteorological forces that produced the mother of all storms. Having just returned from Mobile World Congress, or MWC, I can attest to how apropos the expression is in describing the mobile industry’s…

Facebook vs. Google After 14 Quarters: Facebook’s Giant Leap

When I first joined Ampush, an official Facebook Marketing Partner, I found it convenient to compare mobile-first, in-feed advertising platforms like the kind Facebook dominates to the world of mobile ecosystems I had just left behind at Microsoft. I made the comparison this way: “Facebook is to iOS as no one is to Android.” That’s […]

Small Data Points Signal Huge Changes Ahead

For over seven years, I worked in marketing for a video game publisher. There was no part of the job I looked forward to doing more than producing TV commercials. There was one aspect of this work that tied my stomach up in knots, though: pitching the idea for the commercial to my company’s CEO. Not […]

Looking For A Great, High-Paying Job? Check Out The “Internet Of Things”

If you’re a college student considering post-graduation employment options, or if you’re a parent of one, or if your career is already under way and you’re curious where job growth will emerge in an otherwise “meh” economy, take a look at the phenomenon known as the “Internet of Things,” or IoT. IoT describes devices that […]