Tag Archives: mobile web
More Good News For The Mobile Economy
A few months ago, I noted the attempts various companies, Google and Yahoo in particular, were taking to accelerate the growth of the mobile economy and mobile advertising in particular. You can read about it here. This week brought news of the latest development in this effort: the release of new guidelines by the Interactive […]
One Mobile Mistake Every Business Leader Should Avoid
“Put Mary in charge of our TV advertising. She watches the most television.” “I want Jeff running our print advertising. He has the most magazine and newspaper subscriptions of anyone in the company.” “Lisa clearly needs to manage our events marketing. She always knows the hottest shows and venues in town.” “Find the youngest people […]
Eliminating Bad Smartphone Behavior – With Smartphones
Like the scene in “Rudolph the Red-Nose Reindeer” when Santa realizes that the eponymous feature he and others had treated as if it were nasal leprosy actually could be really, really useful, the idea for this blog entry came in a moment of pure annoyance. Rudolph annoys Santa into a state of creative problem solving. […]
Do I really need to build an app?
Intelligent people with lots of mobile industry experience still debate this topic aggressively, which is understandable given the stakes. All of us in the industry can see users surging toward mobile. The question is how best to serve those users: app or web (or both)? In this post, I’m not going to answer the question. […]
Five problems that can cause your mobile strategy to fail
It really does seem like there is an app for everything. They have become ubiquitous, and everyone is getting into the game: consumer packaged goods, film studios, retailers, media companies, banks, and more. With all those apps, you’d think that knowing what mistakes to avoid would be common knowledge. Based on my experience and what […]
The advertising economy in mobile, part 2: why it’s still relatively small (but bound to change)
In part one of this series, I noted the economic disparity between TV and digital advertising revenues on the one hand, and mobile advertising and app revenues on the other. To understand why mobile ad revenues aren’t as substantial, consider these three obstacles facing the mobile advertising industry. Each will need to change in order […]
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