Tag Archives: mobile marketing
Why Restaurants Should Have WiFi Sections, Just Like A Smoking Section
A couple of weeks ago, I wrote about a shopping excursion I started at a nearby Apple Store in search of mobile marketing and technology infiltrating brick and mortar retail. That search ended in vain, but with the benefit of hindsight, I now recall an establishment that long ago became known as a mobile-friendly environment. […]
Lessons For Mobile Marketing On Scale At Facebook
Facebook recently announced a change in its settings that enables users to self-report their gender by using about 50 different classifications. It’s the social giant’s latest move that serves both users and advertisers alike, and it represents a striking reflection of what scale means at Facebook. To understand this, I want you to re-imagine Facebook’s […]
Why Facebook’s Acquisition Of WhatsApp Looks Like A Bargain
$19 billion? The stunned reactions at Facebook’s valuation of mobile messaging service WhatsApp that are reverberating through tech hubs all over the world remind me of so much coverage of off-season baseball free agency. “How can Player X really get $15 million per year? He’s won just a few more games than he’s lost!” “Why […]
The Simplest Things People Don’t Do To Market Their Apps (But Should)
Have you or your company created a mobile app that’s so good that you can explain it to a total stranger in 30 seconds or less? If you have created such an app, have you actually explained it yet? Getting the word out about your app is one of the most fundamental yet overlooked mobile […]
How Walt Disney World Might Save Brick And Mortar Retail
If your company operates physical stores, you face all sorts of challenges. In addition to the same ones facing anyone in the real estate business, you also must confront the threat and opportunity presented by mobile devices. That means you must: Set a pricing strategy in an era dominated by customers using your floor inventory […]
Mobile App User Acquisition Costs On The Decline
A story emerged yesterday that reports that the average per mobile app user acquisition cost is declining. While that may be good news for advertising buyers, it may not be such good news for the overall health of the mobile economy. That’s because the transition from desktop and laptop-based digital marketing to mobile form factors […]
What Super Bowl Ads Can Teach Us About Mobile Video
In the marketing world, the Super Bowl marks the beginning of all-new advertising campaigns featuring some of the largest brands in the world. It used to be the case that almost all the ads that aired during the game appeared for the first time during the broadcast, but that has changed in recent years with […]
When Are Higher Marketing Costs A Good Thing?
The rapid migration to smartphones and tablets from laptops and desktops has happened at a breath taking pace. While that has created a massive business opportunity, the supply of mobile apps and mobile websites has grown even faster than our demand for that content. The result is that the cost to advertise in mobile has […]
There’s More To Your App’s Value Than You May Be Considering
Two stories on mobile app monetization caught my eye last week. Both offer valuable insights on making mobile revenues that every app developer and publisher should internalize, though they come with headlines that don’t quite deliver on their stories’ full meaning. The first story comes from a conference that took place in New York. Its […]
Why Mobile OS Updates Are The Right Time To Amplify Your Marketing
Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]
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