The content marketing experts at Skyword asked me to write a blog post about how to create better, more effective mobile videos. I’ve produced a whole lot of videos in my app marketing role at Microsoft, so I’m happy to share what I’ve learned. The post published today; I’ll provide the first few paragraphs here, […]
Originally posted on mefminute:
Consumers spend over half of their digital media time with mobile apps. Though customers appear to shop for and buy phones based more on price and brand, that doesn’t mean OEMs should exclude apps from their device marketing. In this blog post and companion podcast, Matt Collins, Global Director of Applications…
The question, “Where does innovation come from?” took center stage in this weekend’s edition of The Wall Street Journal in a thoughtful column by Steve Jobs biographer, Walter Isaacson. In contrast to those who have predicted that artificial intelligence would have taken off by now, resulting in machine-driven invention, Isaacson persuasively argues that it’s the combination of […]
A dear family friend recently shared the happy news that her son landed a plum, entry-level job at a civil engineering firm. The experience he is about to have reminded me of the butterflies I get every time I start a new job. Regardless of whether the sign over the door changes, getting a new gig poses […]
As large as e-commerce has become, it still represents only a small portion – about 6 percent – of total US retail spending. That makes brick and mortar a much more attractive target for companies looking to revolutionize the way we shop. Of all its announcements last week, Apple Pay was the company’s most significant headline because […]
I’m a fan of “Mike and Mike,” a morning radio program on ESPN. It stars veteran sports journalist Mike Greenberg and former NFL star Mike Golic. The two form a knowledgeable and laugh-out-loud-funny odd couple, pairing Greenberg’s fastidiousness with Golic’s rough-edged masculinity, the kind you’ll find in the men who turn up in Budweiser and Miller beer commercials. […]
Shortly after Nokia announced its intention to build smartphones running Windows Phone, Microsoft invited me and a few of my colleagues to a private meeting with three Windows Phone developers who were among the first to build apps for the platform. We could ask them anything; no topics would be off-limits. What stood out to me about that […]
In 2012, over $4 billion was raised to fund presidential and congressional races. Given the money and what’s at stake in these elections, I’m not the least bit surprised that substantial marketing innovation happens in politics. For example, while Republican Mitt Romney’s run for the presidency in 2012 was marked by Madison Avenue campaign ads, […]
While the mobile economy is just a few years old, its newness doesn’t mean that every aspect of the business is new. In fact, many of the dynamics we face in mobile have been confronted by other industries and businesses, albeit in different forms. I stumbled upon one recently in an unexpected place, and it […]
That the United States leads the world in the creation of popular digital properties won’t surprise many. What might come as a surprise, though, is how much of their audiences come from places other than the U.S. In fact, as of January 2013, 79 percent of the people who use these properties live outside this country. […]
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