Category mobile marketing
Don’t Blame The Great Recession: Smartphone Users Increasingly Are Behind Restaurants’ Near-Death Experiences
Originally posted on Matt Collins' Blog:
One of my favorite shows is Food Network’s Restaurant Impossible. For those who haven’t seen it, the program follows celebrity chef Robert Irvine as he tries to rescue failing family restaurants. He does this in spite of two limitations: a spending limit of just $10,000 with which to redesign…
How To Take Advantage Of The Top Two Motivations For Using Apps: Loneliness And Boredom
My parents’ dog, Cosmo, bored while watching television. When I first saw last week’s Nielsen report that shows we download apps most of all when we’re bored and lonely, I felt despair. How unfortunate to think that the cumulative effect of entrepreneurial creativity, hard work, and risk is a battle for a consumer with nothing better to do. […]
Yahoo’s Drive Vs. Amazon’s Drift: A Contrast In Managing The Migration To Mobile
Last week, both Yahoo and Amazon reported quarterly earnings. Just like a golfer studying how a competitor tees off, their results can help other companies facing similar challenges make better decisions about their mobile businesses. What these two companies had to say indicates very different mobile game plans. Yahoo has a clear-eyed and optimistic view of the […]
Fortune Favors The Bold: Why It’s More Important Than Ever To Innovate
At a pivotal moment in Margin Call, a film about a fictional investment bank during the very real financial crisis of 2008, CEO John Tuld is accused by a subordinate of panicking as Tuld prepares to unwind a perilously risky position that could sink his firm. Tuld coolly responds, “If you’re first out the door, […]
The Age of Mobile Video: 7 Tips for Building Better Mobile Experiences for Consumers
The content marketing experts at Skyword asked me to write a blog post about how to create better, more effective mobile videos. I’ve produced a whole lot of videos in my app marketing role at Microsoft, so I’m happy to share what I’ve learned. The post published today; I’ll provide the first few paragraphs here, […]
What’s Your (App) Story?
Originally posted on mefminute:
Consumers spend over half of their digital media time with mobile apps. Though customers appear to shop for and buy phones based more on price and brand, that doesn’t mean OEMs should exclude apps from their device marketing. In this blog post and companion podcast, Matt Collins, Global Director of Applications…
How DreamWorks And Microsoft Used Big Data To Create A New Category Of Mobile Gaming
The question, “Where does innovation come from?” took center stage in this weekend’s edition of The Wall Street Journal in a thoughtful column by Steve Jobs biographer, Walter Isaacson. In contrast to those who have predicted that artificial intelligence would have taken off by now, resulting in machine-driven invention, Isaacson persuasively argues that it’s the combination of […]
Keys To Making Your First Week On The New Marketing Job A Launchpad To Bigger And Better Things
A dear family friend recently shared the happy news that her son landed a plum, entry-level job at a civil engineering firm. The experience he is about to have reminded me of the butterflies I get every time I start a new job. Regardless of whether the sign over the door changes, getting a new gig poses […]
Apple Pay Won’t Change Everything, But Smartphone Payments Are The Start Of Something Bigger
As large as e-commerce has become, it still represents only a small portion – about 6 percent – of total US retail spending. That makes brick and mortar a much more attractive target for companies looking to revolutionize the way we shop. Of all its announcements last week, Apple Pay was the company’s most significant headline because […]
Why Native Advertising Will Become The Most Dominant Format In Mobile Marketing
I’m a fan of “Mike and Mike,” a morning radio program on ESPN. It stars veteran sports journalist Mike Greenberg and former NFL star Mike Golic. The two form a knowledgeable and laugh-out-loud-funny odd couple, pairing Greenberg’s fastidiousness with Golic’s rough-edged masculinity, the kind you’ll find in the men who turn up in Budweiser and Miller beer commercials. […]
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