Category mobile marketing
Why Is Facebook Killing It in Mobile, While The New York Times Struggles?
Last week, both Facebook and The New York Times reported quarterly earnings. While Facebook continues to show impressive growth in its mobile revenues – 49 percent of total revenues, which themselves increased by 66 percent – The New York Times digital and mobile advertising business limped through a down quarter. The paper actually recorded quarter-over-quarter […]
How To Manage Your Company’s Multi-App Strategy
This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]
The Affordable Care Act’s Mobile Mess
With over three years to implement the health care exchanges that went live on October 1, the federal government had plenty of time to prepare its signature tool – http://www.healthcare.gov – for the mobile era. Though much has been written about the site’s woes, I haven’t read much about its mobile experience. I decided to […]
Twitter: Reasons For Advertisers To Believe
Twitter has announced its intentions to go public, and in its wake a wave of negative press about Twitter’s problems has emerged. Given Facebook’s turbulent IPO and the wildly varying outcomes achieved from other recent social media and technology public offerings, I understand the skepticism. In fact, I go so far as to agree that […]
Three Tips For Achieving High Quality Consumer Engagement For Your App
Video: How The Internships Lens App helped one internship seeker land an offer Last week, Nokia and Internships.com launched an extension of the JobLens app for Lumia phones called Internships Lens. Like its forefather, Internships Lens combines a user’s social network, maps data, job postings from first-rate brands in career services, neighborhood demographics and tools […]
Marissa Mayer’s Hidden Four-Step Approach To Rebuilding Yahoo Into A Mobile Powerhouse
About three years ago, I became an ex-Yahoo user. I happened to be traveling on business in China, and I awoke one morning to a phone filled with text messages and voice mails letting me know that my Yahoo mail account had been hacked. I already had grown weary of a cluttered Yahoo mail experience […]
Microsoft’s Purchase Of Nokia In Perspective
Let me caveat this post with a critical admission: I work for Nokia. Readers rightly should interpret everything that follows with the understanding that even if I wanted to, I would be unable to offer objective commentary on the decision by Microsoft to purchase my employer’s Devices and Services business. Still, my mission is to […]
Five Foundational Steps To Achieving Mobile Marketing Success
Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]
Valuable Insights On How Agencies Can Stay Relevant
http://adage.com/article/digitalnext/great-advertising-blip-corner/243830/ Thanks to the BoSacks blog, and picking up on the entry I wrote earlier in the week about how agencies remain relevant, here is a smart overview of the ways in which agencies still can deliver value to their clients. The way forward, according to the author, requires a full embrace of new technologies, […]
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