Tag Archives: mobile campaigns

Five Foundational Steps To Achieving Mobile Marketing Success

September 1, 2013 · by · in apps, digital advertising, in-app advertising, mobile, mobile advertising, mobile apps, mobile marketing, mobile web, social media, social media advertising · Leave a comment

Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]

Office Depot Finds Its Mobile Mojo

July 22, 2013 · by · in apps, mobile, mobile apps, Mobile commerce, mobile marketing, Uncategorized · Leave a comment

Looking for examples of brick and mortar stores that are embracing the mobile revolution? I’ve found one that may inspire you. Several months ago, I wrote about the challenges and opportunities brick and mortar stores have in a world increasingly connected by mobile devices. Customers have taken to “showrooming” store merchandise, by which I mean […]