Tag Archives: mobile apps
Don’t Blame The Great Recession: Smartphone Users Increasingly Are Behind Restaurants’ Near-Death Experiences
Originally posted on Matt Collins' Blog:
One of my favorite shows is Food Network’s Restaurant Impossible. For those who haven’t seen it, the program follows celebrity chef Robert Irvine as he tries to rescue failing family restaurants. He does this in spite of two limitations: a spending limit of just $10,000 with which to redesign…
Apple Pay Won’t Change Everything, But Smartphone Payments Are The Start Of Something Bigger
As large as e-commerce has become, it still represents only a small portion – about 6 percent – of total US retail spending. That makes brick and mortar a much more attractive target for companies looking to revolutionize the way we shop. Of all its announcements last week, Apple Pay was the company’s most significant headline because […]
Where The Big Money Will Be Made In Mobile (And How You Can Get Your Share)
Shortly after Nokia announced its intention to build smartphones running Windows Phone, Microsoft invited me and a few of my colleagues to a private meeting with three Windows Phone developers who were among the first to build apps for the platform. We could ask them anything; no topics would be off-limits. What stood out to me about that […]
A Mobile Guide To Candidate Marketing In The 2014 Election
In 2012, over $4 billion was raised to fund presidential and congressional races. Given the money and what’s at stake in these elections, I’m not the least bit surprised that substantial marketing innovation happens in politics. For example, while Republican Mitt Romney’s run for the presidency in 2012 was marked by Madison Avenue campaign ads, […]
Taking The Long View In The Rivalry Between Mobile Web And Apps
A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]
A Warning Sign For Brands: You May Not Be Keeping Up With Your Mobile Customers
Last week, I met with two marketing agency CEOs whom I’ve gotten to know over the years. As we caught up on their businesses, I asked them the same question I ask a lot of non-mobile native company executives. What mobile projects are keeping you busy? The surprising answer, for them and me? “There really […]
Could This Be The World’s Tastiest App And Social Network? Meet feedfeed.
At Social Media Week in New York City this year, I met Julie Resnick, an entrepreneur who, with her husband, Dan, is embarking on a two-headed business challenge: building an all-new social network based on food, and an app to help bind members and their favorite recipes together. They call it feedfeed. Though their business is […]
Mobile’s Principle Of Giving And Getting
Of all the revenues that mobile phone OEMs can measure and that are generated via apps (and here I’m excluding in-app advertising), over 90 percent come from “freemium” apps. “Freemium” means free to download and use, but with costs for getting more. A game might be free to download, for example, but if you want to advance […]
A Baseball Fan’s Mobile Wish
I love baseball, but I also worry about how the game will attract younger fans. TV ratings make it clear that American football now dominates baseball for viewership. Baseball also shoots itself in the foot when it schedules its most compelling games – October, post-season contests – in prime time for East Coast fans. These […]
Why Restaurants Should Have WiFi Sections, Just Like A Smoking Section
A couple of weeks ago, I wrote about a shopping excursion I started at a nearby Apple Store in search of mobile marketing and technology infiltrating brick and mortar retail. That search ended in vain, but with the benefit of hindsight, I now recall an establishment that long ago became known as a mobile-friendly environment. […]
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