Tag Archives: mobile advertising
Why I’m Leaving Microsoft To Join Ampush
This blog began as a much-needed distraction for me while I found myself in a hospital waiting room two and a half years ago, but it has evolved into the single biggest driver of information and insight I get about the mobile industry. Before I start writing, I spend a lot of time reading and thinking […]
Want To Get A Jump On The Next Phase Of Your Company’s Mobile Marketing Strategy? Start Planning For Mobile Messaging
If you’re a marketer with more than 10 years of experience, you’d be forgiven for feeling a bit dizzy. I cobbled together data from a couple of sources to build a chart that illustrates some real upheaval. It shows information from eMarketer and BIA/Kelsey on total spending in digital, along with mobile, desktop and social-specific amounts. I bet […]
Why Native Advertising Will Become The Most Dominant Format In Mobile Marketing
I’m a fan of “Mike and Mike,” a morning radio program on ESPN. It stars veteran sports journalist Mike Greenberg and former NFL star Mike Golic. The two form a knowledgeable and laugh-out-loud-funny odd couple, pairing Greenberg’s fastidiousness with Golic’s rough-edged masculinity, the kind you’ll find in the men who turn up in Budweiser and Miller beer commercials. […]
Apple’s WWDC Takeaways For Mobile Marketing: Your Success Is Up To You
Actor, host of one of my favorite podcasts, writer, and comedian, Kevin Pollak, reminded me of a truth about success in a recent interview with actress Anna Faris: those who wait around for the phone to ring typically don’t achieve much. Performers, entrepreneurs in the purest form, know that they have to make their own breaks. I […]
Managing The ROI Of Your Mobile App
Eighteen years ago, I was working the toughest job I’ve ever had. I was a new and used car salesman. Having grown up in a suburb of Detroit to a father who worked for General Motors for 31 years, cars are in my blood. Back then, I aspired to open a Saturn car dealership. The […]
“Re-bunking” Debunked Mobile Myths
As a blogger, I appreciate how Google and Yahoo report earnings within days of one another. This week, though, I turn my attention to this article on AdExchanger, a rich source of information on the digital advertising market, that seeks to debunk three mobile myths. It’s a good read, even though I disagree with the […]
Be The Master Of Your Marketing Funnel
My wife is a personal trainer who accepts only female clients. She’ll either train them here or go to their houses. Either way, her clients do not have to concern themselves with going to a gym and exercising for all to see. That’s a big part of what makes my wife’s business unique and appealing. […]
How To Keep Pace With The Rise Of Mobile Video
I’ve got two daughters, one seven, the other 12. Between them, they watch less than five hours of Nickelodeon and Disney Channel programming a month. In spite of an increase in the number of devices capable of watching professionally-produced video, my kids’ viewing habits have changed. The older one prefers to spend her screen time […]
Lessons For Mobile Marketing On Scale At Facebook
Facebook recently announced a change in its settings that enables users to self-report their gender by using about 50 different classifications. It’s the social giant’s latest move that serves both users and advertisers alike, and it represents a striking reflection of what scale means at Facebook. To understand this, I want you to re-imagine Facebook’s […]
Why Facebook’s Acquisition Of WhatsApp Looks Like A Bargain
$19 billion? The stunned reactions at Facebook’s valuation of mobile messaging service WhatsApp that are reverberating through tech hubs all over the world remind me of so much coverage of off-season baseball free agency. “How can Player X really get $15 million per year? He’s won just a few more games than he’s lost!” “Why […]
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