Category in-app purchase

Managing The ROI Of Your Mobile App

May 26, 2014 · by · in advertising, in-app advertising, in-app purchase, mobile marketing · Leave a comment

Eighteen years ago, I was working the toughest job I’ve ever had. I was a new and used car salesman. Having grown up in a suburb of Detroit to a father who worked for General Motors for 31 years, cars are in my blood. Back then, I aspired to open a Saturn car dealership. The […]

The Video Game Industry is Dead – Long Live the Video Game Industry

February 24, 2013 · by · in apps, in-app advertising, in-app purchase, mobile, mobile apps, Mobile commerce, video games · 2 Comments

The video game industry has enjoyed a multi-decade run of enormous economic success. It redefined the way consumers engage their televisions. It has given birth to a new breed of storytellers, ones that include programmers and designers who are capable of producing characters, narratives, and worlds on a par with the best Hollywood has to […]

Making Money with Your Mobile App: Three Business Models, No Knockouts

January 6, 2013 · by · in in-app advertising, in-app purchase, mobile, mobile apps, Mobile commerce · 3 Comments

I can’t stop thinking about ways the mobile app industry as a whole, and the companies that drive it, can make money. As I have written before, that’s primarily driven by an interest in self-preservation. I work in this industry, and it has to generate more money for more players. Today, the apps side of […]