Tag Archives: digital

Whatever You Do, Don’t Opt Out: Why It’s Time For Consumers And Advertisers To Change Their Ways

May 11, 2013 · by · in advertising, digital advertising, mobile, mobile advertising, social media advertising · Leave a comment

Much of how we consumers feel about advertising today is based on its oldest formats. I fondly remember Budweiser and Miller 30 second TV spots that clearly were designed to entertain as a way of achieving brand recall. I also can recall flipping through my favorite sports magazines and emerging with fingers rank with nauseatingly […]

Five Tips On How Traditional Media Can Survive In A Mobile Age

April 21, 2013 · by · in digital publishing, Facebook, Google, mobile, mobile apps, Mobile commerce, print media · 7 Comments

This past Friday, I learned that authorities had apprehended the second suspect in the Boston Marathon bombing via Boston.com’s Live Blog, which aggregated tweets and short updates from reporters, police, and citizens into a single, curated stream. Watching and waiting for the Live Blog to update every three to five minutes made me feel more […]