Tag Archives: advertising

A Simple Way To Get Better Creative

December 14, 2014 · by · in advertising, marketing · Leave a comment

Think for a moment about the best TV ad you’ve ever seen. (In a nod to the season, here’s mine.) Now ask yourself: how did that happen? It probably didn’t come as a result of a creative genius at an agency or the inspired vision of a hard-driving CMO. Instead, it probably was a result of someone […]

The Real Reason Mobile Ad Revenue Struggles To Keep Pace With Forecasts

November 25, 2013 · by · in mobile advertising, mobile marketing · 2 Comments

Ever since the early 2000s, entrepreneurs, analysts, and media have seized upon the miniaturization of high powered computing, increased bandwidth for things like web browsing and content consumption, and developers and consumers eager to make a market for services that work on mobile devices as evidence of a booming mobile economy that lurks just around […]

Whatever You Do, Don’t Opt Out: Why It’s Time For Consumers And Advertisers To Change Their Ways

May 11, 2013 · by · in advertising, digital advertising, mobile, mobile advertising, social media advertising · Leave a comment

Much of how we consumers feel about advertising today is based on its oldest formats. I fondly remember Budweiser and Miller 30 second TV spots that clearly were designed to entertain as a way of achieving brand recall. I also can recall flipping through my favorite sports magazines and emerging with fingers rank with nauseatingly […]

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