Tag Archives: advertising

In-House Or Agency?

When it comes to whether a brand should hire an agency or bring the work in-house, ask yourself this: is the activity in question revenue generating?

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[Webinar] How Legacy Brands Can Compete in a Direct-To-Consumer Economy – My Conversation With LUMA Partners CEO Terry Kawaja

Last week, I hosted an ANA webinar with LUMA Partners CEO and Founder Terry Kawaja to talk about the rise of the direct brand economy and what traditional advertisers can do to compete. Many of you may know LUMA Partners for its LUMAscapes visualizations of various ecosystems – here’s the one they created for ad […]

Should Your Mobile Ads Entertain Or Inform? Why Not Both?

Americans buy books that claim John F. Kennedy’s assassination was perpetrated by a league of shadowy forces. Flip on Animal Planet, and you can watch a show about the search for Bigfoot. The 9/11 Commission’s report to some is a 571-page lie. Vaccines cause autism. Breast implants cause autoimmune disease. President Obama was born on foreign soil. […]

Apple’s Mobile Marketing Dilemma

Within Apple’s headquarters in Cupertino, California, you’ll find a company with a loathing mistrust of modern advertising. Earlier this year, CEO Tim Cook said of companies such as Google, Facebook, and Twitter, “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company […]

This Device Quietly Outnumbers Smartphones And Attracts More Ad Dollars, And Yet The Mobile Economy Must Avoid Its Fate.

Today, the world’s population enjoys nearly universal access to a particular device that drives massive levels of engagement and commerce. Let’s see if you can guess what it is. As of 2011, on average there were 2.2 of these devices per capita in the industrialized world. Worldwide, 4 billion of these existed as of 2011, meaning […]

A Simple Way To Get Better Creative

Think for a moment about the best TV ad you’ve ever seen. (In a nod to the season, here’s mine.) Now ask yourself: how did that happen? It probably didn’t come as a result of a creative genius at an agency or the inspired vision of a hard-driving CMO. Instead, it probably was a result of someone […]

The Real Reason Mobile Ad Revenue Struggles To Keep Pace With Forecasts

Ever since the early 2000s, entrepreneurs, analysts, and media have seized upon the miniaturization of high powered computing, increased bandwidth for things like web browsing and content consumption, and developers and consumers eager to make a market for services that work on mobile devices as evidence of a booming mobile economy that lurks just around […]