With Facebook announcing its Q3 2015 results last week, here’s the latest quarterly comparison that shows how the company’s gross revenues compare to Google’s after each existed for 13 quarters as a publicly traded company. Google is in blue, while Facebook is in orange. For the purposes of this comparison, Google benefited favorably because its 13th […]
In response to some questions my employer, Ampush, has received from its partners in recent weeks about our expectations for Facebook advertising pricing changes this holiday season, I penned a blog post last week. Performance advertising prices tend to run counter to expectations in one important way: the more one buys, the more expensive the […]
There’s a one-word answer for why Yahoo has struggled to grow in recent years: mobile. Yahoo’s business was built on a desktop-centric model that mobile is corroding faster than Halloween candy on pre-teen teeth. To find its way to mobile growth, it might have to shrink its PC-focused business. To appreciate the company’s mobile vulnerability, it’s instructive […]
Within Apple’s headquarters in Cupertino, California, you’ll find a company with a loathing mistrust of modern advertising. Earlier this year, CEO Tim Cook said of companies such as Google, Facebook, and Twitter, “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company […]
Through all the news-making, fundraising, organizing, and advertising emanating from the first few innings of the 2016 Presidential campaign, you’d think no opportunity to grab votes would be left behind. Yet I’ve spotted one massive gap. Millennials, typically described as the generation born between the early 1980s and the early 2000s, will have to make more […]
If you haven’t done so in awhile, watch Steve Jobs present the first ever iPhone in 2007. In spite the hardware specs that have long been obsolete, it’s still one of the best instructional videos on how to deliver a keynote address at an event of consequence. Fast forward eight years, and Apple still announces […]
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