The first step to demand creation often requires investing in hard-to-measure marketing tactics. Unlike bottom-of-funnel metrics, e.g. customer acquisition, knowing how well top-of-funnel activities work requires relying on metrics that I’ve never found very satisfying. They include aided or unaided awareness, ad recall, and reach and frequency. Public relations, or PR, falls in this hard-to-measure category. In […]
Following this November’s U.S. presidential election, many parents found themselves having to tell anxious children what a Trump administration would mean. If you have a friend or loved one who works in technology, it wouldn’t hurt to have a version of this talk with them, too. That’s because a Trump presidency is likely to usher […]
After Facebook’s most recent blowout quarter, the question is, “Where do we go from here?” For the last several quarters, I’ve been comparing the top-line revenue for both Alphabet/Google and Facebook through their first 17 quarters as publicly traded companies. Google’s 17 quarter ended December 31, 2008, while Facebook’s ended on September 30, 2016. As […]
At the conclusion of every quarter, investors, researchers, and members of the news media all want to get a read on whether Facebook can continue its impressive growth. Because I work for Ampush, a Facebook Marketing Partner, or FMP, I get a lot of those questions. After nearly every quarter, I come to the same […]
Following this, my 200th blog post, it’s time for a change. In the future, you will see fewer new posts from me. I don’t know what the frequency will become, though once every 4-6 weeks feels about right. This has nothing to do with this blog’s core theme – disruptive tech, trends, and opportunities – about […]
Reactions to Apple’s announcement of the iPhone 7 suggest that we have reached a plateau in smartphone industrial design. After all, Apple, the king of silicon chic, finally didn’t deliver a package that wowed. In fact, Apple’s “courageous” euthanizing of the headphone jack seems to either perplex, annoy, or strike a funny bone. I get the hullabaloo. […]
NFL head coaches struggle with job security. Going into the 2016-17 season, team owners fired six head coaches. This followed seven more who got the axe going into last season. With just 32 professional football teams, the resulting 40.6% turnover over the last two seasons is awfully high. Memo to NFL head coaches: rent before […]
My favorite coffee is roasted in small batches by Kus Beham and sold under the brand Giacobean. I’ve visited his facility in Yonkers. He keeps bags of raw beans in burlap bags in plain view, and he can tell you where they come from and how he roasts them to develop their trademark nutty flavor. […]
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