Category Public Relations

Quantifying The Value Of PR: An Approach For Data-Driven Marketers

The first step to demand creation often requires investing in hard-to-measure marketing tactics.¬†Unlike bottom-of-funnel metrics, e.g. customer acquisition, knowing how well top-of-funnel activities work requires relying on metrics that I’ve never found very satisfying. They include¬†aided or unaided awareness, ad recall, and reach and frequency. Public relations, or PR, falls in this hard-to-measure category. In […]