Category mobile marketing
Where The Big Money Will Be Made In Mobile (And How You Can Get Your Share)
Shortly after Nokia announced its intention to build smartphones running Windows Phone, Microsoft invited me and a few of my colleagues to a private meeting with three Windows Phone developers who were among the first to build apps for the platform. We could ask them anything; no topics would be off-limits. What stood out to me about that […]
A Mobile Guide To Candidate Marketing In The 2014 Election
In 2012, over $4 billion was raised to fund presidential and congressional races. Given the money and what’s at stake in these elections, I’m not the least bit surprised that substantial marketing innovation happens in politics. For example, while Republican Mitt Romney’s run for the presidency in 2012 was marked by Madison Avenue campaign ads, […]
How Gluten-Free Food Options Serve Up A Case For Mobile Ubiquity
While the mobile economy is just a few years old, its newness doesn’t mean that every aspect of the business is new. In fact, many of the dynamics we face in mobile have been confronted by other industries and businesses, albeit in different forms. I stumbled upon one recently in an unexpected place, and it […]
Lionbridge Shares Insights On How To Prepare Apps And Mobile Websites For International Markets
That the United States leads the world in the creation of popular digital properties won’t surprise many. What might come as a surprise, though, is how much of their audiences come from places other than the U.S. In fact, as of January 2013, 79 percent of the people who use these properties live outside this country. […]
Understanding Your Brand’s ‘Mobile Moments’: Valuable Insight From Forrester Research
Though I don’t read about them much in the more popular tech press, mobile user interface or user experience (UI or UX for short) specialists have some of the toughest jobs. They typically have just a four inch screen with which to deliver a mobile app or website. Their end users often have must minutes, […]
Are We Building Mobile Ecosystems Or Economies?
Every industry produces its fair share of terminology. Tech companies are especially prodigious suppliers of new business vocabulary. Sometimes, our vernacular achieves escape velocity, going beyond the realm of its native space and spreading to other businesses and sectors. I can’t think of a more obvious example of this than the word “ecosystem.” What began […]
Taking The Long View In The Rivalry Between Mobile Web And Apps
A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]
The Joy And Frustration Of Creation
My adventures in building my very first app, and the lessons I learned along the way.
A Warning Sign For Brands: You May Not Be Keeping Up With Your Mobile Customers
Last week, I met with two marketing agency CEOs whom I’ve gotten to know over the years. As we caught up on their businesses, I asked them the same question I ask a lot of non-mobile native company executives. What mobile projects are keeping you busy? The surprising answer, for them and me? “There really […]
Podcast: Mobile Marketing’s Role In Attracting Prospective University Students
http://directory.libsyn.com/episode/index/id/2856672#.U6DvHxJST5k.twitter Last week, I had the good fortune to speak at Intead’s Global Marketing Workshop for Academic Leaders about the role mobile and mobile marketing can play in recruiting new students, especially in emerging markets. As a build-up to that event, I joined Intead’s CEO, Michael Waxman-Lenz, for a podcast. We spoke extensively about mobile, including […]
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