Author Archives: Matt Collins
Looking For A Great, High-Paying Job? Check Out The “Internet Of Things”
If you’re a college student considering post-graduation employment options, or if you’re a parent of one, or if your career is already under way and you’re curious where job growth will emerge in an otherwise “meh” economy, take a look at the phenomenon known as the “Internet of Things,” or IoT. IoT describes devices that […]
Five Enablers Begging For Entrepreneurial Innovation To Unlock An All-Electric, Self-Driving Automotive Future
As the auto industry finds itself evolving at a clip not seen in decades, entrepreneurs and experts need to look beyond engineering and mechanics to drive real change. The future to which many in this industry aspire will depend just as much on innovation in the key enablers that make the business tick. That future […]
INFOGRAPHIC: When You Blog About Topics You Know And Love For 3 Years, Here’s How Many People Read Your Stuff
Those who aren’t blogging but are considering getting started may want to know how many people would read their stuff. It’s a good question if attracting an audience is your primary objective. It never was my goal, though I am thrilled when it happens. It’s even better when readers chime in. For anyone considering a […]
What Ford Motor Co. Needs To Avoid Nokia’s Fate
Last week, The Wall Street Journal reported that Ford and Alphabet Inc. (nee Google) are in talks to partner on the production of self-driving cars. Ford CEO Mark Shields is said to be concerned that his company must not become the automotive version of Nokia, a hardware giant that failed to adapt as smartphones and […]
If Movie Trailers Are To Films What Pitch Decks Are To Start-Ups, The 1977 Star Wars Ep. IV Trailer Is A Epic Fail
Movie trailers are a lot like pitch decks for venture capitalists (VCs). Both must hook their audiences in in a fraction of the time it would take to explain the whole enterprise. They work best when guided by an structural paradigm, such as Blake Snyder’s “Save the Cat” or Noah Parsons’ elements of successful pitch decks. They also need […]
Facebook The Chameleon
Last month, Benedict Evans penned a blog post that talked about the limitations and consequences of the mental models that that we all use to frame innovation. We search for degrees of sameness to determine how much alike the new thing is to the old. For example, it was easy to understand cars as a new-and-improved […]
Yahoo Has Become The Nokia Of Internet Companies
A company that once flexed its consumer tech dominance in the 1990s and early 2000s falls on hard times because its legacy strength has become a flat to declining business. The cause: everything rapidly moved from PC to mobile. A new CEO with a record of success at a tech titan takes the helm. This […]
The Retail Value Of Time
Back in 2012, the fourth blog post I ever wrote asked a question that was urgently relevant for retailers and mobile marketers at that time: is showrooming such a threat? (“Showrooming” describes the act of comparing online prices while in brick and mortar retail stores in an effort to get the best bargain.) Three years have passed since this published, […]
The Final Countdown: A Five Point, Last Minute Checklist To Ensure Holiday Sales Success
I’ve found a location where evidence of Black Friday is nowhere to be found. Coming to you from La Pointe, Wisconsin, I’m 25 miles from the nearest big box retailer. My wife and I went to the mainland town of Bayfield – population of under 500 – for breakfast this morning and noticed a remarkable void, […]
Your Company’s Most Powerful Selling Tool
Two years ago, my wife and I spent a long weekend in Boston. We used to live in the area’s North Shore, but we were intent on being tourists in our old home town. We visited Fenway Park, the MFA, and got a free tour of the Boston Beer Company, home to the Samuel Adams […]
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