Tag Archives: TV advertising
Meryl Draper, CEO of Quirk Creative, On Improving Creativity In A Time Of Covid
With Covid restricting so much of the way we work and relax, finding new ways to express our creativity can help make this time more bearable. In this episode of the Pre-Made Podcast, I talk to Meryl Draper, the CEO and co-founder of Quirk Creative, an award-winning agency that especially direct-to-consumer brands are hiring to help make their first big splash in TV advertising.
In this episode, Draper talks about how TV commercials get made, how Covid is reshaping that work, and what the rest of us can learn about how Quirk’s team keeps at peak creativity.
Some show notes:
We talked about a perfume brand that made a commercial starring Natalie Portman. The brand is Miss Dior.
KPIs refer to “key performance indicators,” a measure of business performance.
OTT refers to “over the top,” a term synonymous with streaming video such as Netflix.
Quirk’s website. findyourquirk.com
Meryl Draper’s email address is meryl@quirkcreative.com.
My Misadventures In A Finnish Sauna: What I Learned About Marketing At The Boiling Point
Saunas are a big part of Finnish business culture. Inside a boiling hot sauna back in 2014, I joined my Nokia colleagues – all of us fully naked – after having just met most of them for the first time earlier that day. While it was awkward and strange, I learned an important lesson. Watch for more.
How to Use Audience Data Like Today’s Masters of TV Advertising
It’s a lot more complicated to be a marketer today than it was 25 years ago. Not surprisingly, I occasionally encounter marketers who feel dizzy at times by the overwhelming amount of tactical choices they have available. My reminder to them goes something like this: sometimes, the best way to cope with complexity is simply […]
My Interview with Radha Subramanyam, Chief Analytics and Research Officer of CBS
In the earlier stages of my career, I like to tell people that I literally played games for a living. That was just one of my responsibilities as a marketer in the video game industry, though. I also budgeted for and planned TV advertising campaigns. On more than one occasion, I remember asking my media […]
[Published in MKTGInsights]: The New CMO Data Mandate
Having a data strategy is as important to the modern enterprise as a product road map and a sales plan. In this article in MKTGInsights, I explain why marketing’s shift from “Madmen” to “Mathmen” mandates a proactive approach to acquiring, synthesizing, reporting, monetizing and protecting customer data. To read the full article, click here.
[Appearing in Broadcasting & Cable]: Delivering Precision and Scale on TV Requires More Than Demo Targeting and Dayparts
Last week, Broadcasting & Cable published a story I wrote about why TV advertising is still a marketer’s best tool for acquiring new customers, and why via taking an audience-based targeting approach that embraces audience fragmentation it can now be more effective than ever. Check out the full article on Broadcasting & Cable.
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