Tag Archives: event marketing

The Most Critical Ingredient To Ensure A Successful Tech Event

January 4, 2015 · by · in mobile marketing · Leave a comment

In my 15-year business career, I’ve had my share of challenging moments. I’ve been on the receiving end of obscenity-laced tirades authored by disagreeable senior executives. I’ve stood on stage in front of hundreds of people, dazzling PowerPoint presentations on towering screens behind me, as technology I had planned to demonstrate failed utterly. With a […]

Why Mobile OS Updates Are The Right Time To Amplify Your Marketing

January 12, 2014 · by · in Android, Apple, apps, Google, Microsoft, mobile marketing · 1 Comment

Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]