Tag Archives: brand marketing
How Mo Said And Mojo Supermarket Build Meaningful Brands, Banish Bad Advertising
Mo Said is the co-founder and chief creative officer of Mojo Supermarket, an award-winning creative agency that has had an extraordinary run of acclaimed campaigns for the likes of Adidas, Netflix, and Savage x Fenty. That’s not a fluke. Said and Mojo Supermarket are selective. They work only with brands that are willing to go on a journey to address a few simple but potentially uncomfortable questions, the answers to which will determine how they can become distinctive.
In this episode, Mo tells us about:
Mojo’s unique approach to uncovering brand attributes that will ignite passion and attract diehard fans
Why he left a blue chip agency like Droga5 to start his own business
How his experience as a Pakistani immigrant has empowered him to question everything
Examples of the company’s best work
The top marketing trends that are likely to emerge over the next three-to-six months
Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler
A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death.
The Difference Between Brand And Performance Marketing? Time.
Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance? Peter Fields and Les Binet define performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually a piece of information, an […]
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