Tag Archives: apps
Do I really need to build an app?
Intelligent people with lots of mobile industry experience still debate this topic aggressively, which is understandable given the stakes. All of us in the industry can see users surging toward mobile. The question is how best to serve those users: app or web (or both)? In this post, I’m not going to answer the question. […]
Why 1,000 app developers just might propel the American car industry back to leadership
Last week, Ford unveiled its developer program at the 2013 Consumer Electronics Show in Las Vegas. A developer program targets software developers and typically includes tools they can use to create apps, as well as get design advice, testing and technical support, and distribution opportunities. Ford reported that over 1,000 developers registered in the program’s […]
The advertising economy in mobile, part 2: why it’s still relatively small (but bound to change)
In part one of this series, I noted the economic disparity between TV and digital advertising revenues on the one hand, and mobile advertising and app revenues on the other. To understand why mobile ad revenues aren’t as substantial, consider these three obstacles facing the mobile advertising industry. Each will need to change in order […]
The advertising economy in mobile, part 1: where’s the money?
I’ve worked in the world of mobile apps and developers for over six years, and along the way, I’ve cultivated a point of view on the economics of this space. You may be considering how to monetize your mobile investments, so today, I’ll share my analysis of the mobile advertising economy. Later, I’ll write about […]
Is “showroom” shopping really such a threat?
Best Buy’s stock price erosion, which you can see in this stock chart covering the last three years, has been the subject of a lot of business press lately. Typically, no one reason can account for a company’s slump, but in this case, one problem crops up time and again: “showrooming,” or the consumer practice […]
Matt Collins' Blog 