Category mobile marketing
Could This Be The World’s Tastiest App And Social Network? Meet feedfeed.
At Social Media Week in New York City this year, I met Julie Resnick, an entrepreneur who, with her husband, Dan, is embarking on a two-headed business challenge: building an all-new social network based on food, and an app to help bind members and their favorite recipes together. They call it feedfeed. Though their business is […]
Apple’s WWDC Takeaways For Mobile Marketing: Your Success Is Up To You
Actor, host of one of my favorite podcasts, writer, and comedian, Kevin Pollak, reminded me of a truth about success in a recent interview with actress Anna Faris: those who wait around for the phone to ring typically don’t achieve much. Performers, entrepreneurs in the purest form, know that they have to make their own breaks. I […]
Mobile’s Principle Of Giving And Getting
Of all the revenues that mobile phone OEMs can measure and that are generated via apps (and here I’m excluding in-app advertising), over 90 percent come from “freemium” apps. “Freemium” means free to download and use, but with costs for getting more. A game might be free to download, for example, but if you want to advance […]
Managing The ROI Of Your Mobile App
Eighteen years ago, I was working the toughest job I’ve ever had. I was a new and used car salesman. Having grown up in a suburb of Detroit to a father who worked for General Motors for 31 years, cars are in my blood. Back then, I aspired to open a Saturn car dealership. The […]
A Baseball Fan’s Mobile Wish
I love baseball, but I also worry about how the game will attract younger fans. TV ratings make it clear that American football now dominates baseball for viewership. Baseball also shoots itself in the foot when it schedules its most compelling games – October, post-season contests – in prime time for East Coast fans. These […]
How A Hall Of Fame Broadcaster Taught Me To Be A Better Public Speaker
I’m going to write today about public speaking, a skill I consider essential to leadership. I’ve done quite a bit of public speaking myself, and fortunately, I’ve been coached by someone with extraordinary talents. He gave me three tips to doing it well, which I will share here. I’ll also offer a few nuggets I’ve picked up along […]
Hello, Microsoft
After the outpouring of well wishes that so many readers shared following my “Farewell, Nokia” post, let me preface this week’s update by offering my appreciation to all of you who contacted me. I like to think that I enjoyed an even happier first week at Microsoft than my colleagues because you gave me an excuse to […]
Farewell, Nokia
Friday marked my last day with Nokia. Today, I join Microsoft as a part of the company’s massive purchase of Nokia’s devices business. Lurking right beneath the mechanics of the transfer – the processes, procedures, policies, buildings, and finances – are enough people to fill a small city. Think about how meaningful your first day at your […]
“Re-bunking” Debunked Mobile Myths
As a blogger, I appreciate how Google and Yahoo report earnings within days of one another. This week, though, I turn my attention to this article on AdExchanger, a rich source of information on the digital advertising market, that seeks to debunk three mobile myths. It’s a good read, even though I disagree with the […]
Be The Master Of Your Marketing Funnel
My wife is a personal trainer who accepts only female clients. She’ll either train them here or go to their houses. Either way, her clients do not have to concern themselves with going to a gym and exercising for all to see. That’s a big part of what makes my wife’s business unique and appealing. […]
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