Author Archives: Matt Collins
Managing The ROI Of Your Mobile App
Eighteen years ago, I was working the toughest job I’ve ever had. I was a new and used car salesman. Having grown up in a suburb of Detroit to a father who worked for General Motors for 31 years, cars are in my blood. Back then, I aspired to open a Saturn car dealership. The […]
A Baseball Fan’s Mobile Wish
I love baseball, but I also worry about how the game will attract younger fans. TV ratings make it clear that American football now dominates baseball for viewership. Baseball also shoots itself in the foot when it schedules its most compelling games – October, post-season contests – in prime time for East Coast fans. These […]
How A Hall Of Fame Broadcaster Taught Me To Be A Better Public Speaker
I’m going to write today about public speaking, a skill I consider essential to leadership. I’ve done quite a bit of public speaking myself, and fortunately, I’ve been coached by someone with extraordinary talents. He gave me three tips to doing it well, which I will share here. I’ll also offer a few nuggets I’ve picked up along […]
Hello, Microsoft
After the outpouring of well wishes that so many readers shared following my “Farewell, Nokia” post, let me preface this week’s update by offering my appreciation to all of you who contacted me. I like to think that I enjoyed an even happier first week at Microsoft than my colleagues because you gave me an excuse to […]
Farewell, Nokia
Friday marked my last day with Nokia. Today, I join Microsoft as a part of the company’s massive purchase of Nokia’s devices business. Lurking right beneath the mechanics of the transfer – the processes, procedures, policies, buildings, and finances – are enough people to fill a small city. Think about how meaningful your first day at your […]
“Re-bunking” Debunked Mobile Myths
As a blogger, I appreciate how Google and Yahoo report earnings within days of one another. This week, though, I turn my attention to this article on AdExchanger, a rich source of information on the digital advertising market, that seeks to debunk three mobile myths. It’s a good read, even though I disagree with the […]
Be The Master Of Your Marketing Funnel
My wife is a personal trainer who accepts only female clients. She’ll either train them here or go to their houses. Either way, her clients do not have to concern themselves with going to a gym and exercising for all to see. That’s a big part of what makes my wife’s business unique and appealing. […]
How To Prepare For A Job In Mobile Marketing
Recent studies by Gallup and Inside Higher Ed have exposed a massive gulf separating perceptions of college graduate readiness for the workforce that blow me away. Ninety-six percent of surveyed college and university provosts believe they are doing a very or somewhat effective job preparing their students for the challenges that lie beyond graduation. Only […]
How To Keep Pace With The Rise Of Mobile Video
I’ve got two daughters, one seven, the other 12. Between them, they watch less than five hours of Nickelodeon and Disney Channel programming a month. In spite of an increase in the number of devices capable of watching professionally-produced video, my kids’ viewing habits have changed. The older one prefers to spend her screen time […]
Why Restaurants Should Have WiFi Sections, Just Like A Smoking Section
A couple of weeks ago, I wrote about a shopping excursion I started at a nearby Apple Store in search of mobile marketing and technology infiltrating brick and mortar retail. That search ended in vain, but with the benefit of hindsight, I now recall an establishment that long ago became known as a mobile-friendly environment. […]
Matt Collins' Blog 