Monthly Archives: October 2020
Meryl Draper, CEO of Quirk Creative, On Improving Creativity In A Time Of Covid
With Covid restricting so much of the way we work and relax, finding new ways to express our creativity can help make this time more bearable. In this episode of the Pre-Made Podcast, I talk to Meryl Draper, the CEO and co-founder of Quirk Creative, an award-winning agency that especially direct-to-consumer brands are hiring to help make their first big splash in TV advertising.
In this episode, Draper talks about how TV commercials get made, how Covid is reshaping that work, and what the rest of us can learn about how Quirk’s team keeps at peak creativity.
Some show notes:
We talked about a perfume brand that made a commercial starring Natalie Portman. The brand is Miss Dior.
KPIs refer to “key performance indicators,” a measure of business performance.
OTT refers to “over the top,” a term synonymous with streaming video such as Netflix.
Quirk’s website. findyourquirk.com
Meryl Draper’s email address is meryl@quirkcreative.com.
My Misadventures In A Finnish Sauna: What I Learned About Marketing At The Boiling Point
Saunas are a big part of Finnish business culture. Inside a boiling hot sauna back in 2014, I joined my Nokia colleagues – all of us fully naked – after having just met most of them for the first time earlier that day. While it was awkward and strange, I learned an important lesson. Watch for more.
Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler
A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death.
The Difference Between Brand And Performance Marketing? Time.
Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance? Peter Fields and Les Binet define performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually a piece of information, an […]
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