Category mobile marketing
A Cautionary Note On Personalization
If you subscribe to a newspaper or magazine, do you read every issue cover to cover? Or, do you read just the articles that interest you most, as I do? I get The Wall Street Journal every day, and I bet I do not read 80 percent of it. I ask because among all the […]
App-ified Visions Of The Mobile Future
If you’re like me and you work in the technology world, last week gave us a lot to digest. Microsoft (full disclosure: this is my employer) gave a meaty and well-received update on Windows 10. News spread that revenues generated by mobile entertainment almost matches what we spend at the new movie box office, a […]
Mobile Users Don’t Always Know Their Apps From The Web. Here’s What We Should Do About It.
In October 2014, comScore released a report showing that smartphone owners spend 88 percent of their time using apps. While that might sound like the death knell ringing for mobile websites, the Interactive Advertising Bureau, or IAB, has urged us all not to leap to that conclusion. In this report, the IAB notes that mobile […]
An Ex-Nokian’s Perspective On The Fall Of Nokia, And How Other Companies Can Avoid That Fate
A friend of mine forwarded me an interview that former Nokia CEO Olli-Pekka Kallasvuo gave in March of last year in which he explained the company’s fall from dominance that happened on his watch. I took an interest for two reasons. I worked for Nokia, coincidentally for nearly all of Kallasvuo’s years at the helm. I, […]
The Most Critical Ingredient To Ensure A Successful Tech Event
In my 15-year business career, I’ve had my share of challenging moments. I’ve been on the receiving end of obscenity-laced tirades authored by disagreeable senior executives. I’ve stood on stage in front of hundreds of people, dazzling PowerPoint presentations on towering screens behind me, as technology I had planned to demonstrate failed utterly. With a […]
Infographic: What My Blog And Its Readers Looked Like In 2014
In November, 2012, I started writing this blog in a hospital waiting room. As I anxiously awaited the outcome of a loved one’s surgery, I knew that Judge Judy couldn’t give me the distraction I needed. Instead, I snapped on some noise cancelling headphones, registered this blog on WordPress, and cranked out my first three […]
Six Steps To Delivering Successful Tech BizDev Pitches
“Now, our parents will understand what we actually do.” This was the refrain around the office of the company formerly known as Infogrames, the Lyons-based video game maker with a name that looked like a typo. After it acquired the Atari moniker from Hasbro, Infogrames wisely decided to change its identity to the brand known for […]
‘Tis The Season Of Stress: How To Market Apps To An Anxious Customer
Ask yourself this question. “What’s the more powerful emotion: pleasure or relief?” Marketers and product managers love working somewhere along this axis, but I bet most prefer the “pleasure” pole. That’s because it’s in our natures to seek out the positive about our products and services, e.g. it’s better, it’s more fun, it will make […]
New Technology And Constant Change Making You Dizzy? Take Back Control.
Growing up in Michigan, we had a saying about the climate: “Don’t like the weather? Just wait five minutes.” Constant change, for better and worse, also applies to the business world and technology in particular. In no other industry can one go from laggard to leader (and back to laggard again) with such head-spinning speed. In my […]
Unsure About How To Make The Right Investments In Mobile? Think Like Mr. Spock.
I’m not a huge Star Trek fan, but I know that if we were to take the show’s original cast and drop them into the business world, Mr. Spock would work in accounting. They may not bleed green, but talented accountants possess an elegant and ruthlessly efficient mind. Like Spock, they know how to put […]
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