Category mobile marketing
Why Even The Best Performing Marketing Campaigns On Facebook Falter
http://www.youtube.com/watch?v=-iu_v24P32c In addition to being perfectly content to watch reruns of my favorite TV shows (I’m looking at you, Big Bang Theory on TBS), I also can watch my favorite TV commercials again and again. For example, I love AT&T’s “Bedazzling” spot. I laugh out loud every time I see it, which is often because […]
The Apple Ecosystem Giveth, And The Apple Ecosystem Taketh Away
My one and only time working with Apple came around 2000, before the iPhone or even the iPod. Back then, the company endured questions about its relevance not unlike those that dog Microsoft and its smartphone platform. With just a sliver of the PC market, many developers just didn’t see a return on investment sufficient enough […]
Capitalizing On Mobile Video Is Probably Easier Than You Think
Back in 2012, Facebook COO Sheryl Sandberg remarked that Facebook delivers an audience three times as large as the Super Bowl, and it happens every day. That was when Facebook had “only” one billion users. Today, that number exceeds 1.4 billion, making the company’s lead over the US’s marquee sporting event even greater. Mobile is […]
Is The Mobile Advertising Market Too Small Or Just Right? The Answer Is….
24 to 8. It’s not an American football score, but rather the key finding for mobile marketers published by Mary Meeker of Kleiner Perkins in her 2015 Internet Trends report. To be more precise, Meeker finds that Americans spend 24 percent of their media time, which includes TV, print, radio, and internet, on their mobile […]
Video Could Be Your Ticket To Successful Mobile Marketing
Most parents who have traveled overnight with young children know that one way to make sleeping in an unfamiliar place less unsettling for their kids is to pack their favorite stuffed animals. Those companions can make any bed feel cozier. The result: a better night sleep for the kids, not to mention mom and dad. What […]
Why “Do-It-Yourself” Facebook Advertising Is Probably A Bad Idea
For many marketers, Facebook stands for one thing: community and bringing brands and fans together. Managing and growing that community takes a particular skill. Done successfully, attracting a following on Facebook, Twitter, Pinterest, LinkedIn and others can pay substantial dividends. In the last three years or so, though, Facebook and others (but especially Facebook) have […]
Do’s And Don’ts For Applying For A Marketing Internship
In ninth grade, I fell face first into a high school crush. My first opportunity to show her my true feelings happened that fall, when this unfortunate soul found herself with me at the homecoming dance. I summoned the strength to ask her onto the floor, but the combination of my nerves, the venue (lots of my […]
It’s Time To Ask Yourself, “Why Not Advertise On Mobile With Facebook?”
You don’t need to be an advertising expert to spot what’s wrong with this chart, which comes courtesy of Mary Meeker of Kleiner Perkins and compares time spent by US consumers with various media and the dollars that advertisers spend in those channels. Look at the bars to the far right and far left and […]
Don’t Get Lost In Translation: How To Partner With A Mobile-First Company
Like most Americans I know who have done business in Japan, I spent hours preparing for my first visit. I had new customs to learn, including how to give appropriate corporate gifts and properly exchange business cards. Ten years ago, it was not uncommon for catering service to bring water pitchers and ashtrays to meetings […]
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