Category mobile marketing
How To Prepare For A Job In Mobile Marketing
Recent studies by Gallup and Inside Higher Ed have exposed a massive gulf separating perceptions of college graduate readiness for the workforce that blow me away. Ninety-six percent of surveyed college and university provosts believe they are doing a very or somewhat effective job preparing their students for the challenges that lie beyond graduation. Only […]
How To Keep Pace With The Rise Of Mobile Video
I’ve got two daughters, one seven, the other 12. Between them, they watch less than five hours of Nickelodeon and Disney Channel programming a month. In spite of an increase in the number of devices capable of watching professionally-produced video, my kids’ viewing habits have changed. The older one prefers to spend her screen time […]
Why Restaurants Should Have WiFi Sections, Just Like A Smoking Section
A couple of weeks ago, I wrote about a shopping excursion I started at a nearby Apple Store in search of mobile marketing and technology infiltrating brick and mortar retail. That search ended in vain, but with the benefit of hindsight, I now recall an establishment that long ago became known as a mobile-friendly environment. […]
Lessons For Mobile Marketing On Scale At Facebook
Facebook recently announced a change in its settings that enables users to self-report their gender by using about 50 different classifications. It’s the social giant’s latest move that serves both users and advertisers alike, and it represents a striking reflection of what scale means at Facebook. To understand this, I want you to re-imagine Facebook’s […]
Stumping The Apple Store Geniuses: My Mobile-Enhanced Shopping Day Fail
Last week, the team behind the retail platform PowaTAG invited me to speak at its public launch. (You can learn all about the technology in this brief video.) Available today for iPhone and Android devices and coming soon for Windows Phone and Nokia X, the PowaTAG app works by looking or listening for proprietary video […]
Why Facebook’s Acquisition Of WhatsApp Looks Like A Bargain
$19 billion? The stunned reactions at Facebook’s valuation of mobile messaging service WhatsApp that are reverberating through tech hubs all over the world remind me of so much coverage of off-season baseball free agency. “How can Player X really get $15 million per year? He’s won just a few more games than he’s lost!” “Why […]
The Simplest Things People Don’t Do To Market Their Apps (But Should)
Have you or your company created a mobile app that’s so good that you can explain it to a total stranger in 30 seconds or less? If you have created such an app, have you actually explained it yet? Getting the word out about your app is one of the most fundamental yet overlooked mobile […]
How Walt Disney World Might Save Brick And Mortar Retail
If your company operates physical stores, you face all sorts of challenges. In addition to the same ones facing anyone in the real estate business, you also must confront the threat and opportunity presented by mobile devices. That means you must: Set a pricing strategy in an era dominated by customers using your floor inventory […]
Mobile App User Acquisition Costs On The Decline
A story emerged yesterday that reports that the average per mobile app user acquisition cost is declining. While that may be good news for advertising buyers, it may not be such good news for the overall health of the mobile economy. That’s because the transition from desktop and laptop-based digital marketing to mobile form factors […]
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