Tag Archives: B2B marketing
Jim Confalone Goes From Art School to Business Cool
Jim Confalone’s journey from fine arts to founding a successful B2B marketing firm is marked by tragedy and a timely eye for opportunity.
Jim, the founder of B2B marketing agency Modicum, shares the evolution of his career, from his initial passion for painting to servicing blue chip clients like Google and Qualcomm. Modicum specializes in creating powerful visual designs that help businesses make distinctive and lasting impressions on their customers, especially at big product launch events. His big breakthrough came when he solved a key problem most business people encounter at some point: Microsoft’s PowerPoint is an awful canvas for visual design.
In this episode, you’ll learn:
Jim’s career evolution from a fine arts background to founding a successful B2B marketing firm – and the entrepreneurial qualities both careers require.
His marketing philosophy, which emphasizes the importance of substance and truth in marketing, avoiding unnecessary bells and whistles.
The therapeutic role art has played in his life, through painting and other creative activities that have helped him navigate tragedy.
The Amherst classmate he wants me to interview next
Note: This episode touches on suicide.
To get in touch with Jim, email him at jconfalone@gmail.com, and visit his agency’s website: http://www.modicum.agency.
To Create Better Content, Ask This Simple Question
For the last 14 years, I’ve been responsible for marketing either some significant part of a larger company’s offering or the entire company’s brands and products. One of the most effective tools I’ve used for this purpose has been content. In fact, I know from personal experience that over the course of just a few […]
How To Generate Leads From A Virtual Business Conference
The Covid-19 pandemic has accelerated the adoption of digital. Nowhere is that more apparent than e-commerce. Bazaarvoice reports that e-commerce orders across its network of over 6,200 brand and retailer sites had increased by an astounding 57% in June, year-over-year. While online shopping has has become more popular during the pandemic, business conferences, which serve […]
What I’ve Learned About Being A Livestream Host
Having hosted 15 livestream programs for my employer, Simulmedia, I can confidently say at least one thing about the experience. After watching me, no one is going to forget Anderson Cooper. Or Chris Wallace. Or Pat Sajak, Captain Kangaroo, The Church Lady – or, in fact, any other professional broadcasting host who comes to mind. Our […]
The Most Critical Ingredient To Ensure A Successful Tech Event
In my 15-year business career, I’ve had my share of challenging moments. I’ve been on the receiving end of obscenity-laced tirades authored by disagreeable senior executives. I’ve stood on stage in front of hundreds of people, dazzling PowerPoint presentations on towering screens behind me, as technology I had planned to demonstrate failed utterly. With a […]
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