Tag Archives: mobile marketing campaigns

Don’t Let The 80/20 Rule Hold Back Your Mobile Ambitions

It’s true that bad headlines grab readers, even in the world of email newsletters and research reports on technology, digital and social marketing. It’s also true that while many of these stories emit the faint aroma of bad news, they also reveal all sorts of silver linings upon closer inspection. Last week, Forrester Research’s Thomas Husson published a blog […]