Monthly Archives: November 2020
Matthew Scott Goldstein (msg) On The Covid-19 Data You’re Not Getting But Should
Unless you subscribe to This May Sting, a website and daily newsletter that analyzes Covid-19 data not as a medical doctor, virologist, or epidemiologist would, but with the rigor of a seasoned analyst, chances are you’re not getting the most useful data on the pandemic.
Matthew Scott Goldstein, or msg as he’s known in the media industry, is out to change that.
Covering Covid represents a pivot for msg, who has spent most of his career as an analyst in the world of advertising technology, or ad tech for short. As Covid-19 worsened in the spring, msg found himself naturally drawn to the pandemic’s data. That attraction was fueled in part by noticing big gaps in the data, as well as wanting to work on more consequential projects than wondering where the likes of Google, Facebook, and major media companies were headed. As a result, This May Sting was born.
In this episode, msg talks about:
The pandemic data most of us don’t get but should
The five key questions he has for Dr. Deborah Birx of the White House coronavirus task force
Why the country needs a Chief Data Officer to help improve the quality, availability, and the public’s understanding of Covid-19 data
The big questions facing the distribution and administration of Covid vaccines.
How To Strike The Right Balance Between Linear TV And OTT Advertising Spend
Marketers have more options than ever for how to spend their advertising budgets, including how they spend on premium video. With so many changes in audience size and composition among linear TV – the stuff that comes over cable and broadcast channels – and over-the-top (OTT), or the content you stream over the internet on […]
Andrew Heyward’s Playbook On How To Navigate Career Transitions Toward Happiness and Satisfaction
Andrew Heyward has had a career that I envy. The one-time president of CBS News now has two jobs in academia. He’s a Senior Research Professor at the Walter Cronkite School of Journalism at Arizona State University. He’s also a Visiting Scholar at the MIT Media Lab’s Laboratory for Social Machines and a Senior Advisor at its non-profit spinoff Cortico, where he is working on artificial-intelligence-based tools to strengthen local journalism and civic engagement.
In this episode of the Pre-Made Podcast, Andrew reflects on his extraordinary career and offers advice on how to maximize professional happiness and satisfaction, including:
As you advance in your career, try to double down on the work you enjoy and seek to minimize if not eliminate the tasks you don’t like.
Don’t let the opinions of others impact what you do or don’t do.
Skills evolve as we age, so look for work that will reward these new skills you’re likely to acquire with experience.
Broaden your network beyond your field of work.
Consider the value of career breadth versus pure specialization.
Be prepared to let circumstances unfold and guide your path. You don’t need to have everything figured out in advance of a transition.
Find a mentor who can help you make better decisions.
Email Andrew at aheyward@asu.edu.
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