Category mobile advertising
Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile
A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]
Putting Facebook’s Mobile Results In Perspective
Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]
MIT Sloan Review on procedural understanding vs. strategic vision
http://sloanreview.mit.edu/article/procedural-versus-strategic-approaches-to-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29 In my recent post on the importance of recognizing the distinction between functional and strategic expertise, I cautioned against falling into the trap of assuming the youngest among your colleagues were inherently more qualified to run your mobile operations. The column from MIT’s Sloan Review that I link to here, while focused on social […]
More Good News For The Mobile Economy
A few months ago, I noted the attempts various companies, Google and Yahoo in particular, were taking to accelerate the growth of the mobile economy and mobile advertising in particular. You can read about it here. This week brought news of the latest development in this effort: the release of new guidelines by the Interactive […]
One Mobile Mistake Every Business Leader Should Avoid
“Put Mary in charge of our TV advertising. She watches the most television.” “I want Jeff running our print advertising. He has the most magazine and newspaper subscriptions of anyone in the company.” “Lisa clearly needs to manage our events marketing. She always knows the hottest shows and venues in town.” “Find the youngest people […]
Mobile App Metrics: How To Select The Right Ones For Your App
Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]
Whatever You Do, Don’t Opt Out: Why It’s Time For Consumers And Advertisers To Change Their Ways
Much of how we consumers feel about advertising today is based on its oldest formats. I fondly remember Budweiser and Miller 30 second TV spots that clearly were designed to entertain as a way of achieving brand recall. I also can recall flipping through my favorite sports magazines and emerging with fingers rank with nauseatingly […]
What You Need To Know About the Return of (Fundamentally Flawed) “Do Not Track” Legislation
Some of you may have read this past week about Sen. Jay Rockefeller’s (D-W.Va.) Do Not Track Online Act, which he has reintroduced this year after it failed to emerge from committee in 2011. Anyone who operates a website or mobile app should read the bill, which you can do here. The bill would force […]
Quick hits: Yahoo and Facebook focus on mobile engagement, plus CES 2013 takeaways
Here are some quick hits on recent news from Facebook and Yahoo, as well as a post mortem on the 2013 Consumer Electronics Show. Google vs. Facebook, Yahoo: Diverging approaches to growing the mobile advertising business I recently wrote about Google’s latest earnings announcement – you can read it here – and mentioned both the […]
Google’s “glass half-full” view of the mobile economy
Google’s earnings announcement on Wednesday, Jan. 22, prompted a spike in its stock price despite delivering some news that at first glance looked bad. What’s going on here? Like many companies that have built their businesses on attracting a digital audience to serve largely digital content, Google is confronting and managing a massive shift in […]
Matt Collins' Blog 