Category Google

Facebook vs. Google After 14 Quarters: Facebook’s Giant Leap

When I first joined Ampush, an official Facebook Marketing Partner, I found it convenient to compare mobile-first, in-feed advertising platforms like the kind Facebook dominates to the world of mobile ecosystems I had just left behind at Microsoft. I made the comparison this way: “Facebook is to iOS as no one is to Android.” That’s […]

At Google, Motivation Is Spelled ‘Alphabet’

In the 1990 film, The Hunt for Red October, Sean Connery’s Captain Marko Ramius informs his crew that he has written his political superiors to notify them of his plans to defect. His crew is outraged and terrified: angry that he revealed their plot without consulting them first, and frightened that the might of the Soviet […]

After 12 Quarters As a Publicly-Traded Company, Which One Is Bigger: Facebook Or Google?

With Facebook reporting its second quarter earnings last week, just the 12th such announcement in its relatively brief life as a publicly-traded company, I thought it would be interesting to compare it to Google. How did the search giant look after the same milestone in its history? The chart above shows Facebook’s and Google’s top-line […]

It’s Time To Ask Yourself, “Why Not Advertise On Mobile With Facebook?”

You don’t need to be an advertising expert to spot what’s wrong with this chart, which comes courtesy of Mary Meeker of Kleiner Perkins and compares time spent by US consumers with various media and the dollars that advertisers spend in those channels. Look at the bars to the far right and far left and […]

Why Mobile OS Updates Are The Right Time To Amplify Your Marketing

Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]

The Critical Insights You Need Following A Big Week For The Mobile Economy

Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]

Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile

A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]