Tag Archives: social media advertising

Why I’m Leaving Microsoft To Join Ampush

This blog began as a much-needed distraction for me while I found myself in a hospital waiting room two and a half years ago, but it has evolved into the single biggest driver of information and insight I get about the mobile industry. Before I start writing, I spend a lot of time reading and thinking […]

Five Foundational Steps To Achieving Mobile Marketing Success

Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]

Valuable Insights On How Agencies Can Stay Relevant

http://adage.com/article/digitalnext/great-advertising-blip-corner/243830/ Thanks to the BoSacks blog, and picking up on the entry I wrote earlier in the week about how agencies remain relevant, here is a smart overview of the ways in which agencies still can deliver value to their clients. The way forward, according to the author, requires a full embrace of new technologies, […]

Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile

A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]

The Best Thing Ever To Happen To The Advertising Industry (And Mobile’s Role In The Movement)

I’m going to write about a trend in advertising that excites me more than any movement I can recall in my career, one I could not have imagined 10 years ago, before the advent of digital, social, and mobile channels that have connected consumers with brands. I’m talking about companies that feature real people at […]