Tag Archives: smartphones

The Key To Windows 10 Success: The App-ification Of The PC

Over the last week or so, I and millions of others have installed Windows 10. The upgrade happened seamlessly, and in an Apple-esque way, everything just works. Kudos to Microsoft for what has to count as the most ambitious software push in history. Windows 10 not only offers consumers a more streamlined and useful experience.¬†It’s […]

An Ex-Nokian’s Perspective On The Fall Of Nokia, And How Other Companies Can Avoid That Fate

A friend of mine forwarded me an interview that former Nokia CEO Olli-Pekka Kallasvuo¬†gave in March of last year in which he explained the company’s fall from dominance that happened on his watch. I took an interest for two reasons. I worked for Nokia, coincidentally for nearly all of Kallasvuo’s years at the helm. I, […]

Stumping The Apple Store Geniuses: My Mobile-Enhanced Shopping Day Fail

Last week, the team behind the retail platform PowaTAG invited me to speak at its public launch. (You can learn all about the technology in this brief video.) Available today for iPhone and Android devices and coming soon for Windows Phone and Nokia X, the PowaTAG app works by looking or listening for proprietary video […]

What Super Bowl Ads Can Teach Us About Mobile Video

In the marketing world, the Super Bowl marks the beginning of all-new advertising campaigns featuring some of the largest brands in the world. It used to be the case that almost all the ads that aired during the game appeared for the first time during the broadcast, but that has changed in recent years with […]

The Real Reason Mobile Ad Revenue Struggles To Keep Pace With Forecasts

Ever since the early 2000s, entrepreneurs, analysts, and media have seized upon the miniaturization of high powered computing, increased bandwidth for things like web browsing and content consumption, and developers and consumers eager to make a market for services that work on mobile devices as evidence of a booming mobile economy that lurks just around […]

Five Foundational Steps To Achieving Mobile Marketing Success

Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]

Eliminating Bad Smartphone Behavior – With Smartphones

Like the scene in “Rudolph the Red-Nose Reindeer” when Santa realizes that the eponymous feature he and others had treated as if it were nasal leprosy actually could be really, really useful, the idea for this blog entry came in a moment of pure annoyance. Rudolph annoys Santa into a state of creative problem solving. […]

Wal-Mart Takes on Amazon

In my very first blog post, I recommended things brick-and-mortar stores could do to take on the rise of e-commerce companies like Amazon. I suggested that they press their advantages, including immediacy and the ablity to provide store visitors with digital experiences that enhance their shopping. You can find that post here. Well, it looks […]

What If Print Magazines Never Existed? Three Ways to Improve the Digital Reading Experience

In preparation for my appearance at this week’s SWIPE 2.0 conference, I read The Association of Magazine Media report on magazine readers and smartphones. You can view the report here. The data in this report suggests that the industry is doing a lot of things right in what is undeniably its early days. It also […]