Tag Archives: Microsoft

An Underdog In A Mobile-First World, Microsoft Needs LinkedIn To Connect Smartphone Users And B2B Advertisers

Remember when Microsoft bought Skype ($8.5 billion)? That was the key to Microsoft’s mobile strategy. How about the time Microsoft bought Mojang, the creator of Minecraft ($2.5 billion)? The title’s loyal, premium-paying following and cross-generational appeal was the key to Microsoft’s mobile strategy. Then Microsoft bought Nokia’s smartphone business ($9.465 billion). Now THAT was the engine […]

Windows Phone: What Might Have Been

A week ago, my two-year old Lumia Icon fell out of my pocket. Though gravity had only about seven inches with which to wreak havoc, the phone landed screen-side down on a bump on my slate patio, sending a spider web of cracks through the glass. Cracked screen on my Lumia Icon My phone’s demise […]

A Surprise Potential Beneficiary Of Ad Blocking

As this column has noted before, worries over ad blocking are over-done and almost certainly louder and more extreme than the damage this innovation will actually do to media companies and advertisers. For a moment, though, let’s imagine that ad blocking makes a meaningful impact. If that happens, there’s an unlikely beneficiary: Microsoft. Here’s how […]

The Key To Windows 10 Success: The App-ification Of The PC

Over the last week or so, I and millions of others have installed Windows 10. The upgrade happened seamlessly, and in an Apple-esque way, everything just works. Kudos to Microsoft for what has to count as the most ambitious software push in history. Windows 10 not only offers consumers a more streamlined and useful experience. It’s […]

Microsoft Does Not Need A Smartphone To Be A Mobile Force

Radio-Free Mobile, one of my favorite blogs, posited recently that Microsoft may be making plans to walk away from its smartphone business. After all, Microsoft is not known for competing in segments in which it cannot dominate, much less, as in the case of smartphone operating systems, achieve just 3 percent market share globally. Cutting […]

Why I’m Leaving Microsoft To Join Ampush

This blog began as a much-needed distraction for me while I found myself in a hospital waiting room two and a half years ago, but it has evolved into the single biggest driver of information and insight I get about the mobile industry. Before I start writing, I spend a lot of time reading and thinking […]

How DreamWorks And Microsoft Used Big Data To Create A New Category Of Mobile Gaming

The question, “Where does innovation come from?” took center stage in this weekend’s edition of The Wall Street Journal in a thoughtful column by Steve Jobs biographer, Walter Isaacson. In contrast to those who have predicted that artificial intelligence would have taken off by now, resulting in machine-driven invention, Isaacson persuasively argues that it’s the combination of […]