Tag Archives: Microsoft

Why Mobile OS Updates Are The Right Time To Amplify Your Marketing

Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite┬átheir customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]

Three Tips For Achieving High Quality Consumer Engagement For Your App

Video: How The Internships Lens App helped one internship seeker land an offer Last week, Nokia and Internships.com launched an extension of the JobLens app for Lumia phones called Internships Lens. Like its forefather, Internships Lens combines a user’s social network, maps data, job postings from first-rate brands in career services, neighborhood demographics and tools […]

Microsoft’s Purchase Of Nokia In Perspective

Let me caveat this post with a critical admission: I work for Nokia. Readers rightly should interpret everything that follows with the understanding that even if I wanted to, I would be unable to offer objective commentary on the decision by Microsoft to purchase my employer’s Devices and Services business. Still, my mission is to […]

Do I really need to build an app?

Intelligent people with lots of mobile industry experience still debate this topic aggressively, which is understandable given the stakes. All of us in the industry can see users surging toward mobile. The question is how best to serve those users: app or web (or both)? In this post, I’m not going to answer the question. […]