Tag Archives: marketing
[Webinar] How Legacy Brands Can Compete in a Direct-To-Consumer Economy – My Conversation With LUMA Partners CEO Terry Kawaja
Last week, I hosted an ANA webinar with LUMA Partners CEO and Founder Terry Kawaja to talk about the rise of the direct brand economy and what traditional advertisers can do to compete. Many of you may know LUMA Partners for its LUMAscapes visualizations of various ecosystems – here’s the one they created for ad […]
Think for a moment about the best TV ad you’ve ever seen. (In a nod to the season, here’s mine.) Now ask yourself: how did that happen? It probably didn’t come as a result of a creative genius at an agency or the inspired vision of a hard-driving CMO. Instead, it probably was a result of someone […]
My parents’ dog, Cosmo, bored while watching television. When I first saw last week’s Nielsen report that shows we download apps most of all when we’re bored and lonely, I felt despair. How unfortunate to think that the cumulative effect of entrepreneurial creativity, hard work, and risk is a battle for a consumer with nothing better to do. […]
My adventures in building my very first app, and the lessons I learned along the way.
I’m going to write today about public speaking, a skill I consider essential to leadership. I’ve done quite a bit of public speaking myself, and fortunately, I’ve been coached by someone with extraordinary talents. He gave me three tips to doing it well, which I will share here. I’ll also offer a few nuggets I’ve picked up along […]