Tag Archives: marketing

[Webinar] How Legacy Brands Can Compete in a Direct-To-Consumer Economy – My Conversation With LUMA Partners CEO Terry Kawaja

Last week, I hosted an ANA webinar with LUMA Partners CEO and Founder Terry Kawaja to talk about the rise of the direct brand economy and what traditional advertisers can do to compete. Many of you may know LUMA Partners for its LUMAscapes visualizations of various ecosystems – here’s the one they created for ad […]

[Published in MKTGInsights]: The New CMO Data Mandate

Having a data strategy is as important to the modern enterprise as a product road map and a sales plan. In this article in MKTGInsights, I explain why marketing’s shift from “Madmen” to “Mathmen” mandates a proactive approach to acquiring, synthesizing, reporting, monetizing and protecting customer data. To read the full article, click here.

A Simple Way To Get Better Creative

Think for a moment about the best TV ad you’ve ever seen. (In a nod to the season, here’s mine.) Now ask yourself: how did that happen? It probably didn’t come as a result of a creative genius at an agency or the inspired vision of a hard-driving CMO. Instead, it probably was a result of someone […]

The Rise Of Big Data Will Be Nothing Compared To The Return Of The Creative Class

The 2014 U.S. midterm elections illuminated for me a very clear and compelling vision of the world marketers seek to master. That vision looks like this: Big Data is more important and useful than ever, but someday soon, Big Data will become a commodity, available cheaply to anyone. Real, lasting marketing value will lie in the power […]

How To Take Advantage Of The Top Two Motivations For Using Apps: Loneliness And Boredom

My parents’ dog, Cosmo, bored while watching television. When I first saw last week’s Nielsen report that shows we download apps most of all when we’re bored and lonely, I felt despair. How unfortunate to think that the cumulative effect of entrepreneurial creativity, hard work, and risk is a battle for a consumer with nothing better to do. […]

The Joy And Frustration Of Creation

My adventures in building my very first app, and the lessons I learned along the way.

How A Hall Of Fame Broadcaster Taught Me To Be A Better Public Speaker

I’m going to write today about public speaking, a skill I consider essential to leadership. I’ve done quite a bit of public speaking myself, and fortunately, I’ve been coached by someone with extraordinary talents. He gave me three tips to doing it well, which I will share here. I’ll also offer a few nuggets I’ve picked up along […]