Tag Archives: in-app advertising

Apple’s Mobile Marketing Dilemma

Within Apple’s headquarters in Cupertino, California, you’ll find a company¬†with a¬†loathing mistrust of modern advertising. Earlier this year, CEO Tim Cook said of companies such as Google, Facebook, and Twitter, “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company […]

Managing The ROI Of Your Mobile App

Eighteen years ago, I was working the toughest job I’ve ever had. I was a new and used car salesman. Having grown up in a suburb of Detroit to a father who worked for General Motors for 31 years, cars are in my blood. Back then, I aspired to open a Saturn car dealership. The […]

Lessons For Mobile Marketing On Scale At Facebook

Facebook recently announced a change in its settings that enables users to self-report their gender by using about 50 different classifications. It’s the social giant’s latest move that serves both users and advertisers alike, and it represents a striking reflection of what scale means at Facebook. To understand this, I want you to re-imagine Facebook’s […]

Mobile App User Acquisition Costs On The Decline

A story emerged yesterday that reports that the average per mobile app user acquisition cost is declining. While that may be good news for advertising buyers, it may not be such good news for the overall health of the mobile economy. That’s because the transition from desktop and laptop-based digital marketing to mobile form factors […]

Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile

A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]

More Good News For The Mobile Economy

A few months ago, I noted the attempts various companies, Google and Yahoo in particular, were taking to accelerate the growth of the mobile economy and mobile advertising in particular. You can read about it here. This week brought news of the latest development in this effort: the release of new guidelines by the Interactive […]

Quick hits: Yahoo and Facebook focus on mobile engagement, plus CES 2013 takeaways

Here are some quick hits on recent news from Facebook and Yahoo, as well as a post mortem on the 2013 Consumer Electronics Show. Google vs. Facebook, Yahoo: Diverging approaches to growing the mobile advertising business I recently wrote about Google’s latest earnings announcement – you can read it here – and mentioned both the […]

Making Money with Your Mobile App: Three Business Models, No Knockouts

I can’t stop thinking about ways the mobile app industry as a whole, and the companies that drive it, can make money. As I have written before, that’s primarily driven by an interest in self-preservation. I work in this industry, and it has to generate more money for more players. Today, the apps side of […]