Category Facebook
Why Even The Best Performing Marketing Campaigns On Facebook Falter
In addition to being perfectly content to watch reruns of my favorite TV shows (I’m looking at you, Big Bang Theory on TBS), I also can watch my favorite TV commercials again and again. For example, I love AT&T’s “Bedazzling” spot. I laugh out loud every time I see it, which is often because it […]
Why “Do-It-Yourself” Facebook Advertising Is Probably A Bad Idea
For many marketers, Facebook stands for one thing: community and bringing brands and fans together. Managing and growing that community takes a particular skill. Done successfully, attracting a following on Facebook, Twitter, Pinterest, LinkedIn and others can pay substantial dividends. In the last three years or so, though, Facebook and others (but especially Facebook) have […]
It’s Time To Ask Yourself, “Why Not Advertise On Mobile With Facebook?”
You don’t need to be an advertising expert to spot what’s wrong with this chart, which comes courtesy of Mary Meeker of Kleiner Perkins and compares time spent by US consumers with various media and the dollars that advertisers spend in those channels. Look at the bars to the far right and far left and […]
Want To Get A Jump On The Next Phase Of Your Company’s Mobile Marketing Strategy? Start Planning For Mobile Messaging
If you’re a marketer with more than 10 years of experience, you’d be forgiven for feeling a bit dizzy. I cobbled together data from a couple of sources to build a chart that illustrates some real upheaval. It shows information from eMarketer and BIA/Kelsey on total spending in digital, along with mobile, desktop and social-specific amounts. I bet […]
Why Facebook’s Acquisition Of WhatsApp Looks Like A Bargain
$19 billion? The stunned reactions at Facebook’s valuation of mobile messaging service WhatsApp that are reverberating through tech hubs all over the world remind me of so much coverage of off-season baseball free agency. “How can Player X really get $15 million per year? He’s won just a few more games than he’s lost!” “Why […]
The Critical Insights You Need Following A Big Week For The Mobile Economy
Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]
Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile
A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]
Putting Facebook’s Mobile Results In Perspective
Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]
The Real Reason Google Acquired Waze
Markets are filled with competitors within a single industry segment that do a great job for their customers in very different ways. Target and Wal-Mart illustrate this well. Each retailing giant prides itself on its unique way of servicing its customers: Target for its collection of exclusive brands, Wal-Mart for claiming to have the lowest […]
Five Tips On How Traditional Media Can Survive In A Mobile Age
This past Friday, I learned that authorities had apprehended the second suspect in the Boston Marathon bombing via Boston.com’s Live Blog, which aggregated tweets and short updates from reporters, police, and citizens into a single, curated stream. Watching and waiting for the Live Blog to update every three to five minutes made me feel more […]
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